BrandsTalk

Podcasting as the Ultimate Brand-Building Tool: Hype or Reality? w/ Roy Coughlan

• Dr. Brigitte Bojkowszky • Season 16 • Episode 162

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Are you looking to elevate your brand and connect with your audience in a powerful, authentic way? In this episode, I interview Roy Coughlan, a seasoned serial entrepreneur and acclaimed podcaster, to uncover the transformative power of podcasting in brand building. Roy shares his personal journey from shyness to confidence, the intricacies of creating and sustaining a successful podcast, and the crucial elements of effective branding. Don't miss insights on monetization myths, audience growth strategies, and future podcasting trends.

In This Episode, You'll Learn:

  • Roy Coughlan's inspiring journey from extreme shyness to confident public speaking [0:03:10]
  • The true essence of podcasting beyond mere monetization [0:12:20]
  • Advice on who should and shouldn't start a podcast [0:14:45]
  • Effective strategies for promoting your podcast on social media and growing your audience [0:27:50]
  • The importance of maintaining engagement and avoiding common pitfalls [0:47:20]
  • Roy's biggest learnings and how they shape his authentic brand [0:57:15]

Time Markers:

  • 01:37 Roy Coughlan's Journey from Shyness to Public Speaking
  • 05:32 The Importance of Toastmasters
  • 07:12 Diving into the World of Podcasting
  • 13:53 Monetization Myths and Realities
  • 18:33 Building a Podcast as a Brand Tool
  • 22:09 Leveraging Social Media for Podcast Growth
  • 26:31 Effective Social Media Strategies for Podcast Promotion
  • 28:50 Leveraging TikTok for Podcast Growth
  • 32:41 The Importance of Consistency and Quality in Podcasting
  • 39:41 Future Trends and Challenges in Podcasting
  • 41:40 Rapid Fire Session: Insights and Reflections 

Get in touch with Roy Coughlan:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist