Serco Middle East Podcast

How Saudi has the opportunity to use data like never before

January 03, 2022 Serco Season 1 Episode 10
Serco Middle East Podcast
How Saudi has the opportunity to use data like never before
Show Notes Chapter Markers

In this episode, Serco Middle East Chief Digital Officer Paul Bogan and ExperienceLab Middle East Director Kristine Pitts discuss how Saudi is utilising futuristic capabilities in managing and using data to support its growth, security, and economic wellbeing. 

How has the process of collecting data evolve over the past few years
The importance of collecting data and making good use of it
The importance of having the right customer segmentation model in place
Delivering a kingdom wide asset management and transformation programme to Expro
Measuring the success of data collection
Designing cities around citizens
How Saudi has developed smart apps to collect data
Importance of processing data
The challenges