The Story of Software

S04E12 Bridging Tech and Business

Zartis Season 4 Episode 12

Anatolii Zotin, Executive VP of Software Development at Exinity, talks about his career history, his experience in merging 2 tech teams into 1 and bridging the gap between engineering and business. 


The Guest:

Anatolii Zotin is the Executive VP of Software Development at Exinity, a global fintech company offering innovative trading and investing products for emerging markets. Today he joins us to talk about his career history, his experience in merging 2 tech teams into 1 and bridging the gap between engineering and business. 


Bridging Tech and Business: Aligning Innovation with Strategy:

In today's fast-paced digital landscape, the gap between technical teams and business stakeholders can lead to misalignment, missed opportunities, and inefficiencies. While engineers focus on building scalable, reliable solutions, business leaders prioritize speed, market fit, and ROI. The key to success lies in effective communication, shared goals, and a collaborative mindset. In this episode, we explore strategies for bridging the gap between tech and business, ensuring that innovation aligns with strategic objectives for long-term growth.


Some highlights of this episode include:

  • Bridging the Gap Between Engineering and Business
  • Building and Managing High-Performing Teams
  • Challenges of Team Formation and Collaboration
  • The Role of Team Augmentation in Scaling Development Teams
  • The Impact of AI on Software Development


Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: podcast@zartis.com