The Story of Software

S04E31 Managing Blended Teams

Zartis Season 4 Episode 31

Philip Gill, CTO at Smartbox Group, speaks about his experience in leading globally distributed blended teams. 


The Guest:

Philip Gill has over a decade of experience in cultivating high-performing multinational software teams. He is now the CTO at Smartbox Group, a European leader in experience gifting, offering curated travel, dining, and adventure packages across multiple countries. 

Phil shares the evolution of his career from QA engineer to CTO, and the operational philosophies that have shaped Smartbox’s growth. He discusses the company’s blended team model, the importance of cultural fit, building trust across borders, and how rigorous processes have enabled major software rollouts under pressure. Phil also offers a grounded view on the current and future impact of AI in software development, highlighting both its promise and its hype.


Some highlights of this episode include:

  • Building and Leading Globally Distributed, Blended Teams
  • Culture-First Hiring and Team Psychology
  • Cycle Time and Quality Engineering Metrics
  • Practical View on AI in Software Development


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