Jim Sexton lost his son Michael to Neuroblastoma in 1993 . Jim's response to that was to start the Neuroblastoma Children's Cancer Society non profit in 1994 along with his wife Dori to help make lives better for future patients of this Pediatric Cancer.

Jim and Dori Sexton's 3 year old son passed away from Neuroblastoma in 1993 after an intense 9 month treatment protocol. Disappointed by the lack of research that became apparent to Jim during his son's pediatric cancer fight, Jim and Dori started the Neuroblastoma Children's Cancer Society Non Profit in 1994.  Their non profit is now approaching 30 years of helping kids and their families deal with various aspects of Neuroblastoma.