MAU [Talk]

Ep. 013 Gessica Bicego

April 23, 2021 Mobile Apps Unlocked Season 1 Episode 13
MAU [Talk]
Ep. 013 Gessica Bicego
Chapters
MAU [Talk]
Ep. 013 Gessica Bicego
Apr 23, 2021 Season 1 Episode 13
Mobile Apps Unlocked

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies. 

Show Notes

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies.