How To Create A 6-Figure Business As A Nurse-Preneur! - Feat. Catie Harris!

🤯🔥 In this episode, John and La'Fayette are joined by special guest Catie Harris, PhD, MBA, and Registered Nurse who is the Nurse-Preneur Mentor that empowers thousands of nurses and entrepreneurs to monetize their knowledge and skills in business, while inspiring them to change the way healthcare is perceived and delivered.

Within the conversation,  Catie unpacks how struggling entrepreneurs can get their business started, how to start 6-figure businesses, the real about healthcare, and more! To hear more of How You Can Create A 6-Figure Business As A Nurse-Preneur, you'll have to hit that PLAY & DOWNLOAD button!

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Transcript

Welcome to the Unscripted: 0:00

Authentic leadership podcast. A Podcast where we are seeking to lead change while also seeking to understand. We are also here as a platform for leaders to come together to unite, to develop, empower other leaders in the area's of business, family, faith and community. I am your host La'Fayette Lane joined by my co-host John LeBrun. Today we are joined by special guest, Catie Harris. Make Catie feel right at home. Put those hands together, put clap emojis in the comment section. Catie has joined us today to talk to us about being a nurse. Preneur how to create six figure businesses for nurses. She has a Ph.D., MBA and registered nurse. She is the Nurse Preneur mentor who has empowered thousands of nurses to monetize their knowledge and skills and businesses while inspiring them to change the way health care is perceived and deliver. She also strives to undo the perception that nursing care is limited to the hospital setting through her intensive mentorship program. Catie shows nurses how their nursing knowledge can transcend the hospital system into a profitable business, and today again, she's here, right here on the unscripted, authentic leadership podcast to have this discussion. Catie, thanks for coming on. Thank you guys. So much for having me. Yeah, absolutely. Now we just read a little bit about your bio, but tell us a little bit more about who you are, where you're from and what you do, Katie. Well, I've been a nurse for 20 plus years and I'm in Philadelphia. And you know, I really got into this from the hospital setting and spent 20 years working on a neurosurgery service and just wanted to grow and learn more things. And it was one of those things that they didn't want me to grow and learn. They wanted me to just kind of stay in my lane, and it was very frustrating. And a lot of nurses feel that they feel that like, what else am I going to do? What am I going to? Where am I going with this? And, you know, I was just tired of the bedside and wasn't quite sure where to go. So I was always entrepreneurial, even when I was like six years old. I remember selling lemonade to construction workers that were building stuff in my in my neighborhood. But it was. It's always been on my mind. It was always like I wanted to do something more. I wanted to have some sort of impact and leave some sort of legacy. So on the whole question of what else can I do and where do I go from here really led me down this path of looking into entrepreneurial gigs, and I felt a lot, a lot of them. I mean, obviously most of them didn't last, but this one was very powerful because it spoke to me and I just had this idea and ran with it. So that's where I am. I'm here now, six years later, running this, this business and our spinners. That's that's incredible. Now you talked about how changing the way health care is perceived and deliver. I'm not in the health care field. John and I are in the technology space. We do it for a living. So what do you mean by that when you talk about health, how health care is perceived in the liver? Yeah. So health care is very transactional, and I don't know if you've ever gone to the doctor or the nurse practitioner or into the health care system at all. And it's just kind of like, what's your insurance? You know, here's your bill and here's your script. Go get it done. Lose 20 and see me in six weeks. Like that is the health care system that we have. And that's really all it has time for because the providers have literally eleven minutes to see their patients in a given day, and they'll have a panel of 30 or 40 patients. And even in the hospital system where I worked, mostly it's almost I always imagined the patients being on this conveyor belt because I would come in and I would have eight ICU patients. As a nurse practitioner, I would move out, six of them get six more, and it was just kind of this constant movement of people. And unfortunately, a lot of them, just they stay in my memory as a collective. But I don't remember all that many patients because they move so quickly through. So I can only imagine the impact that has on a patient when they're in the bed, especially in a neurosurgical service. And I worked intensive care. So it was brain injury, ruptured brain aneurysms, brain bleeds like, I mean, life threatening types of conditions and to kind of go through that system like that in a very transactional way, it's not something that I think we should be proud of, and it's something that I want to change, and I think it's something we can change. That that is great and very insightful, very insightful. So how you talk about making that change? What are you doing as that entrepreneur, you talk about the entrepreneur side to change that perception of health care and nursing care that's just limited to the hospital setting and beyond? Right. So one of the things that I realized early on in my career, so I have, you know, I'm a dedicated schoolgirl and it's the biggest joke in my family because I kept going back for degrees and I'm like, I got my MBA and then I got a master's and I got another master's and I got a Ph.D. and I got another masters is ridiculous. And, you know, each time I went in to get this degree, I kept thinking something was going to happen. And what happened is that I ended up back in the hospital system doing what I always did. And there's this, this hierarchy in the hospital where you have the nursing and then on the totem pole is the the medical docs, if you will. And as a nurse practitioner with 20 years experience, I only ranked as high to talk to the lowest man on the totem pole in the medical hierarchy. So I found that very frustrating and I needed an outlet. I needed something else, and I needed to feel like I was contributing in some way because what I was contributing was putting out fires. So the intern didn't get in trouble, and that's not the way I wanted to run health care. So I'm like, there has to be a better way. And one of my scenarios, I had a patient and I really needed to get this patient out of the hospital. It was a stroke patient, had to get him out because we needed that bed. And that sounds terrible. But that was the situation. Except they didn't want to leave, and I was like, All right, you have to leave, you can't stay here. And I finally realized that the reason that they didn't want to leave was because they were so scared. You know, imagine you had a stroke and of course you're scared, right? So scared to go home because they wouldn't have the security of the hospital staff around them. So if they got a headache or a twinge or something, whatever feeling they wouldn't have anybody to talk to. So I said, here's my cell phone number. Just call me, text me, whatever for the next 30 days and I'll take care of it. They're like, Oh, this is great, thank you so much. And they left. And you know, I think they called me once and after that, I discovered Medicare has this program called Transitional Care, where you can actually build patients or bill Medicare and get $300 a month per patient. And that was the exact service, right, that you would follow up with those patients at 2448 hours. And I'm like, This is what I want to do. This would be great. I'm just going to work with patients as they leave the hospital, and I can be that kind of go between for them. So really kind of listening to what the problems were. And that was one way that I wanted to change health care was by offering this service to give them that comfort when they were leaving the hospital. So they had a human person that they knew that they could trust and they could talk to when they got home. Very interesting. So. You had mentioned on one of your pages that you're teaching people to build businesses using their current expertize. What types of expertize do you typically look for? Or maybe, maybe you're not looking for a specific one. What type are you finding? So nurses have a very wide range, as you can imagine. So and I have nurses that have spent their whole life one, let's say, in oncology ward cancer ward, right? And they've specialized in, let's say, breast cancer so they can take that knowledge. They literally have worked. They've worked five years, they've worked 10,000 hours. And that's, you know, the golden magical number. If you have 10,000 hours of practice and something, you've become a master. But I mean, that's just three to five years. And I have nurses that are 20 years out, which means they have tens and tens of thousands of hours working with breast cancer patients. This when I started in entrepreneurial circles, I saw people who knew somebody who had breast cancer and the like, Oh, I'm going to make this my mission in life, and I'm going to help people with breast cancer, which is wonderful. However, it doesn't compare to the nurse who has this experience of thousands and thousands of patients who have gone through the breast cancer experience and that expertize that they have the knowledge of the science behind it. What works, what doesn't work, helping the patients cope afterwards, which is a huge problem in cancer. When you go into remission, it's kind of like all your resources go away, and that's where patients become very vulnerable, you know? So bringing that expertize to the patients in a very, I'm going to say, non-healthcare that way, meaning that they're open to many different ideas and philosophies of western medicine, Eastern medicine, holistic medicine and just letting the patients talk and and help them through that cancer treatment. So that type of expertize someone like myself with 20 years neurosurgery experience with the stroke patients. We did that with neurosurgery first assessed. So we have nurses that work with the surgeons in the O.R. and we train nurses to do that. So that was another area of expertize that I had. And then I've had nurses who worked with patients with lupus or multiple sclerosis and really just kind of help them through their journey. You had mentioned, though, that on your website, it says something about if you don't have a degree like, I look at your list and you have about as many degrees as a thermometer, but somebody with less qualification, how can they how can they do part question, how can they become a partner and sort of nurse producer? And is this? Occupation required them to leave their current situation, or do they have as a kind of a progression or how does that work? Okay, let's answer the second question first, which is it's definitely a progression because as you know, any entrepreneurial journey is going to be a varying length, depending on what kind of mindset blocks and obstacles you put up. But for me, you're right, I have lots of degrees, so people will say, Well, you know, you're you're special, you have all these degrees. Of course, you can do the stuff. But one of the things that I found out early on is that I had a lot of mindset issues in the in the beginning, and I was chugging away at this business and I'm like, Oh my God, what's wrong with me? Why can't I figure it out? Everybody else is making like $1,000,000 with their funnel, and I can't make $2 to save my life. And then I met this associates degree nurse, and she put this business together and she was doing awesome, like six weeks later. And I thought, you know, it's it's not the degrees. The degrees that I have are, you know, they're great and they make me look prestigious and authoritative. But they don't make me a good entrepreneur and to rest on the degrees and think that these are going to help me and business was just really the wrong approach the entire way. So I try and minimize the degrees as much as possible because I mean, the MBA alone, I mean, that teaches you to be to work in corporate. Right? It doesn't help you start a business and actually unlearn a lot of the things that I learned in my MBA degree. None of my master's degree or my Ph.D. have taught me anything about running a business. So they're really useless in my business. Like they don't give me anything other than credibility, which is huge. But at the same time, I think having a a brand wrapped around you and case studies or testimonials or just emphasizing your experience and your expertize goes way further than all the degrees that you can put behind your name. You talk about your own sense of mentorship program. What does that entail? So we have a coaching cohorts of where we work with four nurses at a time and in very close proximity to help them to discover that expertize. Because as you can imagine, the mindset piece when you're building a business like that is huge, right? So they can come up, they have the patient population, they know who they want to work with. Let's say it's multiple sclerosis, and I'm thinking of a nurse in particular. So multiple sclerosis, she's going to do coaching with these patients and she's going to help them do X, Y and Z. She's got her packages and all that. And the next move right is to start telling people that you have a business, start connecting with people who maybe work with that patient population, such as EMS, doctors or whatever. And invariably there's 1,000,000 reasons why they can't do it, why they can't do it this week or this month or whatever. And it all comes back to the mindset piece and believing that they have the permission to do it, and that they're the ones that need to step up and do it. And so that's where we come in with intensive coaching to not just show them the business because that's that's the easy part. We can put the business together pretty quickly. But implementing the business because they believe they can do it is a whole nother ball game and that's that's what we work with the nurses with very intimately. Absolutely. So just for clarification, you're not still actively doing nursing, you're doing entrepreneurship for time, correct? Well, I like to think that I'm still nursing. You know, I said once a nurse, always a nurse, but I'm not working in the hospital system, let's say that. Gotcha. OK, go ahead, bro. So. This question came to mind as I was sort of planning for this. I'm looking at I don't want to get into a vaccination debate, but I don't real, you know, I really don't. I do not like it anyway, but how? But I see a lot of news reports with nurses. Leaving the field due to demands of getting vaccinated, whether someone feels they should be, they should be mandated or not, that's not really relevant to the conversation that it could be, but it's not going to be, I guess. But essentially, some nurses are getting pushed out of the field. How does that affect this being a nurse preneur? And what if, in fact, the nurse per new worship give another opportunity for those with experience in nursing who no longer can nurse with in the hospital? Yeah, absolutely. And I would love to have those nurses and in fact, they have studies that show 33% of nurses that enter into the nursing field finish their four year degree before that first year is over. They have left for a new profession. The nurses have an intent to leave the profession. So these nurses that, you know, it's kind of a bigger, broader question that you're asking because COVID has really just unleashed a whole showing of how the hospital system treats nurses more as commodities that are replaceable. So we're going to furlough you, we're going to furlough you and then you come back and we tell you to come back and then this kind of stuff, and we're just replaceable. And that's how years ago, which is why I left. But I think COVID is exposed to a whole new level. And yeah, those nurses that are leaving the profession, whether it's because they're not going to get vaccinated or because they're just exhausted of, you know, beating their head against the wall because they're not getting anything done in the hospital system. Those are the nurses that tend to gravitate towards us, and they have 2030 years experience and they're going to go be a barista at Starbucks, which is great because there's no nothing against that. But you know, oh my god, I dumped the nurse preneur. It's like, let us tap into that knowledge. So can you give clarification to then if a nurse says, I got I don't agree with what's going on and within my profession, I need I need a pivot. I got to go something slightly different. I've been doing this so long. This is what I know. This is what I do best love helping people. I think of nurses kind of like teachers. They got into it for one certain reason and then as they got as they get into it, they realize there's so much more to the profession than they ever hoped for more, as in more red tape, more things to deal with than actually helping people. How can can you walk us through our unpack, how it is that if someone says, Hey, nurse producers, I need help. What does that look like? Oh, well, OK, yeah. So when the nurses come to us and they come to us for a variety of reasons, but most of it's just, I mean, the bedside staff and patients aren't getting smaller, they're getting heavier and it's just physically demanding job and on top of everything. So a lot of people, especially in their forties and fifties, are like, I just I can't keep doing this. And nursing is such a huge, huge field. I mean, you could work at NASA's a nurse. You can work at the school as a nurse, you can work anywhere. I mean, there's really no place that a nurse doesn't really belong. So one of the first things that we like to do is talk about their career and what they've done and what they like about what they've done. And you know, for me, the first step is just having a very casual conversation and trying to get to know that person and their personality and how they like to work and that kind of stuff. So, you know, I usually start off the conversation with imagine you had, I don't know, $1,000,000,000,000 and all the time in the world. And after you went to every beautiful beach in the world and your board of massages, like what would you do with yourself? And that's where I'm looking for them to talk about things that they might not have imagined they could do. So I had a nurse that had come to me at one point and she's like, I want to be a health coach. And I said, OK, but every time I talked to her about being a health coach, she was really depressing and I was just like, Oh my God, this is gonna work out at all this. This woman just does not like health coaching. But then we were in a meeting with like we had a meet up with a bunch of nurses, and one of the nurses was complaining that she couldn't do this tech and system stuff. And the nurse who wanted to be a health coach is like, Oh my God. And she jumped in and she just revamped her entire like funnel one active campaign and created all this stuff for her. And I was like, You didn't tell me that she likes computers like, I didn't know that you like tech and system and all this kind of stuff. I'm like, There's a place for you there. And she was so happy. She was so excited. And from there, we were able to craft a business where she actually works with in nurse printers now and helps our nurses with with their funnels in active campaign and job form and all kinds of different areas. On your website, you talk about having unshakable self-belief in business. I think that's really critical for those who want to be in the entrepreneurship because again, we're talking about nerds, poor nurse. But I think that this principle goes beyond the the nursing and the health thing. Health field. It's a principle that can be applied to any area of business. So when you talk about unshakable self-belief in business, what do you mean by that? I mean that you have to believe that you can do it and you have to be all in. And I have we have multiple different courses. I have all different types of courses and I have students that jump from course to course, the course to course thinking that something is going to happen if they take that course. And honestly, nothing's going to happen. If you take that course, what's going to happen is once you decide that you're all in in a program and you want to take it to the next level, you have to verbally commit to the process. So my sister right now is interested in taking our ivy. We have an Ivy hydration course, and she's interested in taking that. And she's like, Oh, but I don't know business and I don't know this, and I don't know that. And I was like, Oh my God, stop. I mean, all we're going to do, all you need to do is say, I'm going to do this, I'm going to see it through and I'm going to make it happen. And I said everything else will just open up from there. But if you're going to dip one toe in the water to see if it works, I promise you about 3000 obstacles are going to come up and 20,000 reasons why you can't do this, but you have all you need is one reason you just have to want it and you have to believe that you can do it. Yeah, if you're looking for an obstacle, it'll show up and within five minutes, you know. Go ahead, man. Oh no. Go ahead. You go. So part of then what you're teaching is not necessarily just you, so you're not even having to teach the practice of nursing stuff . It's more of teaching these well rounded nurses or expert nurses with specific expertize in nursing. Now, how to just be a business owner? That's where the mindset shift really goes. Sounds like, yeah, yeah, definitely. There's certainly a confidence level there. That's because, you know, one of my first programs, I said laboratory nursing expertize and turn it into a business. And I thought that was pretty clear. But when I got on the phone with nurses, they wanted me to tell them what business they were going to start. And I was like, I don't know, you need to tell me what kind of business you're going to start. And I realized that that message wasn't clear. It required way too much work on their part in a lot of ways. So, you know, we had to that's why we started creating programs for them. But now I'm kind of back to that, you know, let's talk about this expertize that you have. And so this is where our small cohort coaching comes in, where we work with just a couple of nurses at a time and they'll tell us what their expertize is. So I have a student that does wound care. She's an expert expert in wound care and helps home care agencies who have wound care patients now in home care. Having a wound care patient is very, very expensive because of the practices that they do, and the practices are actually outdated and somewhat harmful to the patients, which is a little disturbing. And they're getting the lot by Medicare, so they don't like to take these, these wound care patients. So she's coming in with her expertize, which is wound care and saying, that's not the way that you should be doing it. This is the way that you should be doing it. And this is what's going to help the patients. And she can take a patient that has taken six weeks to heal and heal them with one in one or two weeks, just by changing up the regime of how they do wound care. So that kind of stuff is really, really powerful. And we have another nurse who transitions. She does turn out she's a turnaround specialist and helps long term care agencies from going bankrupt and from being hit by all kinds of fines and from Medicare for the way that the the property is right. And so, yeah, there's different levels of expertize and it's all over the map. So it's really just a matter of them coming with something specific that they have in mind and we just help them up the business around it and then then show them how to run that. So is there any areas then that you see? Are there there's a lack, a lack of expertize currently from the nearest producers, like maybe it's insurance or something along those lines that someone said, I have something in this, you'd say, Wow, there is. We have nothing there right now. Oh my god, yes. Yeah. There's lots of places. one of our or one of the programs that we do have is chronic care management, which is a Medicare program that actually prevents patients from being remitted into the hospital just by simple care coordination, right? So if you're a doctor, let's say your mom goes to a doctor's office, right, and they see her for eleven minutes, and then six months later, they see her again. Medicare's program says, Well, if you spend an additional 20 minutes and actually follow up with her and called her on the phone and maybe coordinate some services for her, the reduction rate and readmissions is massive, and they spend about $14,000 per patient on Medicare in readmissions. So Medicare came out with this program where they will pay and they pay a lot of money to implement this care coordination. But because its Medicare, it's super complicated and annoying and just hard to do. Our nurses are able to act as consultants, and less than 20% of primary care is at this moment or utilizing that Medicare program, which is just really shameful at some level. So, yeah, we need tons of chronic care management consultants in that in that area. Did you guys do anything then just curious, the actions of the off the wall question? Go ahead, Lafayette. You guys do anything and then within like the direct pay sort of area. I don't I personally, I don't even have insurance. We like it and they know this. I have. I have things covering my family. Well, I don't use a traditional insurance plan, meaning I do a direct pay position. So I pay a doctor a monthly thing, kind of like a health club, and I show he has way less patients. I can come in basically any day and any time I want, and he takes care of my family like the other doctors do. I use a scenario plan. So that area is like a you pay him, you pay a monthly thing kind of like you would insurance, but and you have sort of a deductible. But then it covers expenses over a deductible. Very similar to insurance. But my my my things go through a cash pay meaning. So for example, my wife used to go and get bloodwork, and every time she went to go through the insurance and come back, it would bill me $350 for blood work at the lab. I'm like, What is going on? This is ridiculous. Fast forward, I go to the direct pay thing. Start there, he says. Hey, welcome blah blah. She's talking about an issue she's having. So, all right, well, we'll have to do some blood work on my hold on through the insurance cost me 350 bucks every time, which is outrageous . And he goes, Oh well, I just give you it's my costs. Well, I told him, OK, he's yeah. Same thing goes low. Cost you $35. No insurance, cash pay. Yeah, well, here you're looking at me with a judgment, I is there and yeah, 35 bucks, dude. And it was when I'm just trying to figure out, how are we brothers? We're friends. You didn't tell me about this, but we'll talk after the one. Yeah. Mm hmm. These are all new things I've put I've just done in the last few months. So that's why I realize how much the insurance cost me. Going through that, so I feel like there's got to be opportunities for these same nurses in their field, and I got to imagine people are moving towards this same direct pay or their plans and so forth because what I was paying the insurance was getting ridiculous and it wasn't covering anything. No. Yeah, the insurance. I mean, they're the most powerful players in health care, and it's very frustrating because there's no transparency whatsoever. So ironically, you know, and that area is called direct primary care. And back in 2012, that was one of it because I'm a nurse practitioner. That was one of the areas that I thought, Oh, I'm going to start this membership program. It's going to be direct primary care model, and I'll just have a panel of 500 patients, which might sound like a lot, but a normal primary care has about 5000 correct. So, you know, I thought this is a great idea. one of the problems was that I didn't have an unshakable self-belief that I could do it. So that kind of fell to the side. But it's an absolutely incredible model, and it's I have interviewed some nurses on my podcast about that model. I'm very excited about it. The IRS does still, you know, trying to say that sea or direct primary care, it's insurance and it's not. But it's it's the way of the future. After one of the things that stopped me from doing direct primary care was I ended up getting hired by corporate Wal-Mart to work, and they have clinics down south and South Carolina, Georgia and Texas. A nurse practitioner run and one of the dying wishes of Sam Walton, apparently, was to create transparency in in health care because he was in his old age who was dying of multiple myeloma, and he would go to the hospital and needed an MRI. And he would say, You know, how much is this MRI going to cost? And nobody could tell you. It depends. It depends on like 63 different factors that your insurance company is going to negotiate, and it could be $300. It could be $5,000 and anywhere in between. Hmm. On your website, you talk about entrepreneurs versus wealth builders, I think that's interesting what what do you mean by that? So one of the phenomenons that I've had is that I'll have nurses call me and they'll say, you know, how to make money really fast? And I'm like, Yeah, I don't know, go pick up some overtime shifts or they'll say, You know, how do I, how do I get out of debt? Or can you give me these extended payment plans? Because I have all this debt? I don't have any money. And I'd say, Look, you know, if you don't have any money, then you can't start a business because that's what you need money to start this business. I'm like, you're going to need at least five or 10,000 in cash or credit. Just to get this launched an off the ground, and that's really low balling it. So my course price is not the problem here. So and then I have some nurses that come in and that's all they want is just money. And I'm like, Entrepreneur, listen to me is solving a problem and making an impact. And if you want to do those things, the money will follow. But you have to do those things because you love doing that. And it took me three years to make any money. So if I didn't love what I was doing, it would never have blossomed into what it is now, which is it's a seven figure business at this point. But, you know, for three years, it was a negative $300,000, you know, so that that has to be the goal has to be the impact the goal has to be changing lives and making your legacy learning, growing and going on that journey if you want to get out of debt, if you want to save money for the future, if you just want to go on vacation. Oh my God. Go. I don't know. John, get the Mint app and start going away money for free or for your vacation. But don't start a business that's that's just not the right way to go. A quick few bucks is why they have pizza delivery areas, and there's nothing wrong with that, right? What are some of the common myths of business that you found in your entrepreneurial journey that you were just one funnel away? Which makes me crazy because for me, like I was chased after a lot of those kind of messages for a while because I'm like, Oh, there's something wrong with me and what know I put this funnel together and I'm not making $1,000,000 like everybody else. And also that concept of the making the money without spending the money, right? So there's two concepts there. The one with the funnel is that all the pieces have to be in place for the funnel to work and the pieces are in place. It doesn't matter how amazing the funnel is or how fast the funnel is or how pretty the funnel is. If the pieces aren't in place, you don't have the right audience, you don't know who you're talking to you. You don't have the right message. Your copy is not good. The funnel is not going to work. It just doesn't make any sense. So to focus on the research, the audience and the problem that you're trying to solve is the most vital thing that you can do. Then your funnel can suck and you still make money because if people believe you, then they'll forgive you for your bad funnel skills. And then the second myth for me is that, you know, making the money quickly, it's going to happen. And it just, you know, it took me. I'm going to say I spent. Probably somewhere around 50 or $60,000 before I'd made my first thousand dollars. And you know, I was like, What do I mean, $1,000? But then it's like, Oh, but I got about $49,000 here, you know, so it just and I'm sure it can come for us, for other people. But typically, I think, you know, when you read these books like I start a business in 24 hours and it cost me no money. Typically, that person has had experience running a business before, and this is not their first rodeo. Right? So you put all that stuff aside and just start with the basics and don't compare yourself to everything else that's going on. And not only that, but a lot of these people that are saying they made $1,000,000 forget to mention that they spent $1.5 million to make $1000000. So these types of things. I think there's a lot of that, that hype going around. So, you know, just really kind of staying focused on the problem and your solution will get you where you want to go. You seem to. I've heard you talk a lot about funnels. Can you take one step back and explain to the audience what a funnel is? I mean, I'm familiar with funnels. I'm not a funnel expert. But could you explain that real quick? So the funnel and so I use webinars. And that's how I've made most of my money. So it's really just how to getting the person on the webinar. So how do we get somebody on my webinar registration page and then they go to my thank you page, and from there I get send them an email and say , Hey, don't forget to come to my webinar and they get a series of emails. Then after the webinar, they go into my sales page funnel, so they get directed to the sales page and they get a series of emails that say, Hey, don't come back and buy my course. And you know, if you want this, then you need to buy at the corner so they can sell. The course and our funnel typically lasts about a week, so on Sunday or Monday, we send out the webinar registration. Wednesdays, the webinar and then Thursday through Sunday is the sales page funnel, with the cart closing one Sunday night. So late today. And yeah, and then there's there's all kinds of different funnels that you can do like we can drive traffic to an opt in page where somebody gives us their email address will say, Hey, do you want to know the secrets of starting a six, then your nurse business. Give us your email and then they give us the email that gives us the ability to send them emails, which is a very powerful tool. But from that page, they get a thank you page. Or typically we have a video that says, Hey, I'm so excited you're here, and here's the next step of what to do. So we walk them through steps of what it is that we want them to do and what we want them to see in the succession that we want them to to go through. Can you give our audience one last piece of advice or one last thing that you would like to share that you think that will help them so they're interested in starting a business? My advice would be to really focus on how you like to work. Right? So if you want to travel the world and be a nomad, you don't want to start a brick and mortar store. And I know that sounds obvious, but I've had to talk people out of starting some of our programs because I'm like, That just goes against everything you just told me, you want it. So being congruent and aligning yourself with what you believe in and what you're what your purpose is is really important. And then finding an audience that you enjoy working with because if you don't like your audience, it's a huge problem, right? So this is like the one time in life you get to pick the people that you are around and you will attract the type of people that are like you. So whatever you project out in the world, it your mission and your vision and your values, that's what will come back to you, right? That's the type of audience that you're going to attract. So spending a lot of time and being very thoughtful and intentional about what it is that you're going to do and who you're going to help, and then finding the words to help them figuring out what their problem is. That's kind of your bleeding neck, if you will. So, you know, obviously there's a lot of problems out. There are not all of them need to be solved, and not all of them are worth a dollar just to solve it. But there are certainly problems that you can attack and you can solve that will be meaningful and helpful to the people that you want to work with. Connect with Katie. You can do that several ways. first, on her Instagram, her Instagram handle was at Nurse Underscore Preneur. Also on Facebook Nurse Poor Nurse You also can connect with her on LinkedIn. Katie Harrison also visit her web site Nurse Nurse dot com. Is there anywhere else that we would like our audience to connect with you? OK, now let's figure something great. Stay tuned in. Also here on unscripted after everything that we have going on our various social media platforms. Transcript Authentic Leadership podcast is the name that we're under there on Facebook, YouTube and LinkedIn. Also, our Twitter handles and unscripted leave Instagram handle is an unscripted leadership. Also stream this podcast on any where you get your podcast from Apple to Spotify, Google Podcasts, My Heart Radio, Pandora, Stitcher and so forth. Also, you can sign up for a mastermind group on our website unscripted. That's through sitcom. While you're there, sign up for an unscripted email group. Once you sign up, you will receive a 10% off merch promo code, all on unscripted. That's leadership dot com. This has been another incredible episode. As always, we pray that you'll be the leader that God has called you to be. We're here to build bridges and not walls. Bridges connect the walls to until next time. God bless.