Triple Bottom Line

Mission-Driven Communications

July 13, 2022 Taylor Martin / Carrie Fox
Triple Bottom Line
Mission-Driven Communications
Show Notes Transcript

Carrie Fox, founder, CEO, visionary, and an award-winning communications expert. Since 2004, she has been guiding organizations to lead with purpose, fueling organizations and their missions forward in innovative and impactful ways. She focuses on issues of community — from social justice to sustainability, children’s health, higher education, and workforce development. Here's your chance to hear from a communications leader that knows how to create and elevate mission-driven campaigns.  https://mission.partners
 

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Triple Bottom Line | Episode 24 | Carrie Fox |

[Upbeat theme music plays]
Female Voice Over
[00:03] Welcome to the Triple Bottom Line, where we reveal how today’s business leaders are reaching a new level of success with a people-planet-profit approach. And here is your host, Taylor Martin!

Taylor Martin
[00:17] Welcome, everyone. I am so excited today because you get to hear a story that I think is so intrinsic in what we need to do in marketing and in public relations these days. I have Carrie Fox on the line today. She is the founder and CEO of Mission Partners, a women owned strategic communications firm and a certified B corp. For those of you who know what that is, you know how awesome that it. She’s also a Stevie Women in Business winner, which is kind of prestigious global award. It’s not easily to come by. You don’t stumble across those every day. She’s also a SmartCEO Washington Brava award winner and a Washington Women in Public Relations Woman of the Year Honoree. She’s also a winner of the PR 40 under 40 PRWeek. I’ve got to tell you, I can just go on and on about her. Before I do, I’m just going to let her fill in the blanks and have her tell us her story. Carrie, can you tell our listeners how your career started and how you chose, or I should say how you created the path that you now have?

Carrie Fox
[01:20] Yeah, for sure. Hi, Taylor. Thanks for having me on today. For your listeners, my name is Carrie Fox. My pronouns are she and her. As mentioned, I’m a communications strategist based right outside of the Washington DC area. I came to communications. I came to this social impact communications field because I’ve always loved words. I love stories. I love the power of stories. I love how stories can bring people together. Even in the greatest divides, we still can find connection in stories. I have been in this field of social impact communications since my early 20s. You mentioned PRWeek 40 under 40. It’s hard to think that’s been a while now that since that honor. This has always been my track. Quite honestly, I could’ve probably taken a different path and still ended up the same way and same place because I have always wanted to do something that matters. At the end of the day, I chose communications but it’s about having an impact in the world. I’m glad to be on your show, Triple Bottom Line, to talk about that.

Taylor Martin
[02:26] Hear, hear. I align with that so many ways. My company, Design Positive, I wanted to – I love design. I love communications graphics and branding. I only work with companies that are doing something good in the world, whatever it may be. You don’t have to be curing cancer, even though some are trying to do that. It’s about propping up companies that have a mission-driven model. In terms of the different types of companies you have, can you tell us about the different organizations you work with, you support, and the challenges that you help them overcome?

Carrie Fox
[02:56] Yeah, so Mission Partners works almost exclusively with nonprofit organizations, 501(c)(3) organizations and foundations. We’re working with organizations who say what we do, we do for the good of others. Often, we show up because they have an incredibly story to tell but they don’t have the resources or the capacity to tell that story. They need someone to partner with them to help advance that mission. That’s the work that we do.

Taylor Martin
[03:22] That’s awesome. Tell me a little bit more about – give me some examples of some – you don’t have to tell me the business name or anything like that but I just want to hear more about case studies, like we had this problem and we brought this solution. Because I mean, you keep saying telling stories, hyper critical.

Carrie Fox
[03:40] Yeah, that’s for sure. We work with organizations, and I would be happy to share some of them because I think your listeners may know some of them, organizations from St. Jude Children’s Research Hospital to the National Park Foundation and NPR to an incredible list of smaller nonprofits that you may not know their name but certainly you know the impact of their work. Many of the organizations we work with are in the social services space. We’re working with organizations who are addressing issues of homelessness, hunger, affordable housing, justice on a number of different levels. They realize that they need to be able to tell effective stories to move people to action. We are moved to action when we can feel and hear and see something that moves us truly. That story is so important.

I’ll tell you, Taylor. When I first started in this field, it was very common, and in some places, it still is, very common to tell what we call a deficit-framed story, meaning we are the nonprofit and we come into a community that is really hurting in some way. We serve as a hero to uplift and empower young people to reach their goal or we help a homeless individual in moving out of homelessness. The reality is that many of us don’t see ourselves through a deficit-framed lens. We don’t see what we’re not. We see what we are and what we’re capable of. In an ideal world, that’s how we want other people to see us, too.

Many times, we come in and we help organizations to realize they have been telling stories in a way that is limiting their ability to move forward because they’re telling these deficit-framed stories. We help organizations think about telling stories through a different lens and from a different perspective in a way that’s not going to reinforce negative stereotypes about people or communities but that might actually, through the process of how we tell stories, might actually help to uncover some of the real root causes of systems in any given community that are contributing to why so many people might be experiencing homelessness or why so many young people might be dropping out of school. Often what we find is there is a systems issue in place not a people issue in place. When you start to tell how you change a story, you can actually do a lot to change the outcome, too.

Taylor Martin
[06:04] It sounds like there’s a lot of investigations on your part to try to sus out what the issue really is at hand, like the root cause.

Carrie Fox
[06:12] There is. There is. Taylor, so much of our work, too, is in behavior change and mindset change. Regardless of where we’ve grown up and how we experience the world, we all bring certain bias and understanding of the world around us. For me, I grew up in northern New Jersey in a very white-dominant Catholic Italian community. That’s core to how I first learned about the world around me. It was only after I went to college and I learned so much more about cultures that were different from mine that I realized that I only had a single story that I was entering into the world. Many times, organizations that we’re working with, it’s not just about how you frame the story, the words that you use and the words that you don’t. It’s how we go through a process of starting to relearn what the world around us really is, what it includes, and challenging ourselves to think not just through the lens that we bring to the world, but what is it like for people who are very different than you or I or anyone listening? What’s the experience that they have coming through the world? How can we actually learn to better communicate by being more empathetic and learning about different backgrounds and experiences and culture? So much of that really comes down to being willing and open to learn and understand and listen and then communicate as a result.

Taylor Martin
[07:36] Observation, that’s what you’re talking about. You’re talking about observing. This is a growing trend through my whole podcast series here. It’s like observation is understanding and then we take action. That’s in a nutshell the basic one, two, three step. I’ve heard this before in others in my podcast so it’s just interesting to see you come out and say that as well. In today’s society with storytelling, how much I love storytelling, I really love what you do, how does social media change that? Because I’m not in the PR space, but telling stories, I mean, how does social media come into play with all that? How do you really truly leverage that to your benefit?

Carrie Fox
[08:22] That’s a great question. I’m going to tell you a story that’s going to back my way into your answer. There was a client we worked with several years ago. They were an organization that focused on supporting young people who would be first in their family to get to college, get to and through college. It was around the successful entering into college and then completion of college. We were working on a social media campaign for them. We had identified a young woman in the program who had a remarkable story. We thought that it would really be the basis of launching this campaign. We’d start with her story and then do a series of follow-ups of other young people who’ve gone through the program. She was a young person who always loved art and design. She had pursued an art degree and was now working full time in her field of graphic design. We thought what an amazing story. The client said, “Yeah, I like where you’re going with that, but we’re not going to have to – we’re not going to be able to use that one because we’d really like to reinforce a STEM story. We want to find someone who’s working in engineering or math because that’s really what our funders are going to want support. That’s where the money is.” We paused and we thought, gosh, who are we to determine what story our funder wants to hear or what narrative is going to be pushed out on social media? Isn’t this all about celebrating success overall, celebrating many different types of stories?

In that one example, it was a reminder to us that, no surprise to you, social media can be an ecosystem. You go on and you’re fed information that is similar to your likes and interests. The algorithms that are set up are continued to – are reinforcing those likes and interests and networks that you have rather than really opening you up and challenging you to think and learn new and different things. When we are supporting our clients, whether it’s on a social media campaign, or quite honestly, any sort of campaign, we want to be thinking about what’s the primary narrative that’s out there on any given topic, whether it’s education or social justice or gender justice or equality or anything, and how can we actually broaden that narrative? We like to think about not just using the hashtags and jumping into a story line that’s already being fed and sometimes when we think about as ambulance chasing, using a story and jumping on to another story to make the most of that moment, and instead really thinking a little bit bigger and broader about, at the end of the day, why do we even need to use social media? Why do we want to use social media? How are we using it as a tool to engage with one another, not just push content out that reinforces a narrative that’s already out there?

Taylor Martin
[11:12] It’s all about leverage. You’re talking leverage. Yeah, so it’s like we’re not going to spend the energy if we can’t get the leverage. If we’ve got the leverage because it’s going to give us what we need for our story, we do it. If not, then we do something else.

Carrie Fox
[11:24] Right, what we always ask is know why you are doing this. Don’t just do it because you think you need to do it. Don’t just spend all those hours on a social media platform because everybody else is on there. Think about why you need to do it. Why does this make sense for your mission and for your strategy and approach? Then you’re going to find success if you’re lined up with that why.

Taylor Martin
[11:44] What are some of the biggest challenges you’re seeing for some of your clients or just in your space? For just communications challenges is what I’m talking about.

Carrie Fox
[11:53] We are in this period, and have been for the last couple of years, of organizations and communities reconning with a lot of different norms that we’ve just touched on even in this conversation, so organizations who are starting to think about, gosh, do we need to have that big gala the way we’ve had every single year or is there a different way we could think about communicating with one another or engaging with one another? Do we need to communicate using these words and phrases or is there another way that actually would be more inclusive of our full and wide community? What we see a lot of organizations wrestling with are a couple of things. It’s the norms that they’ve always had in place and is this a time they could actually disrupt or wrestle with some of those communication norms. Maybe it’s even capacity that folks are wrestling with is, do they have to be structuring or keeping a certain team the way they’ve always had it or is this a time to think a little differently about how the work could get done?

I’ll share one quick example with you which is in many organizations there is what we call a default spokesperson. Often that default spokesperson is the person that is the senior most individual in an organization. They are speaking on behalf of the organization. In some cases, that does make sense, but what we often challenge organizations to think is what would it look like if somebody else had that microphone? What would it look like if somebody else held the pen and wrote their story, right? If you’re an organization that’s working on college success stories, how often is actually a college student your spokesperson? When you really challenge whose story is this and who’s telling the story, again, you’ve got that opportunity to maybe change a standard norm of thinking about always having our CEO a spokesperson to thinking about how could you share that power with some individuals who don’t often get that opportunity but would really tell a powerful story in the process.

Taylor Martin
[13:50] I love that. I love that. Because again, you’re leveraging the maximum effect, that’s what you’re going for, with that story, getting the who can tell it the best, and probably more authentically. Underscoring what you just said, it just made me think about something because all my other podcasts it’s like I feel like this pandemic was the great reset. I don’t know if that’s a thing. I just made it up. If you heard it anywhere else, let me know. If not, this is the first place you’ve heard it. It’s like we rethink everything. Do I really need this? Do I really need to buy that? Do I really need to go to work five days a week or can I do three and two, three at home and two there? It’s like what you were talking about. You’re not doing the norm. You’re rethinking do we need to do that. We’ve been doing that. Our industry has been doing that for eons, but do we still need to do that? Things have changed so much. Can we do something else? What would be better? I think, and this might be a redundancy for some of my listeners, but it’s always the question that drives us. If you don’t have the question, you can’t get to the destination. You can’t get the end goal. It’s always having the best question. One of the best things I’ve ever heard, when your kids comes home from school, the best question you can ask them is, what was the best question you asked today?

Carrie Fox
[15:08] Oh, I love that.

Taylor Martin
[15:11] I love that. I was just like, when I heard that years ago, I was just like, oh, man, that is good. I want to move on to your purpose-driven businesses and how you see that as a growing trend. Because from my side, I do see a lot of for-profit businesses, private businesses doing pretty extraordinary things in helping and giving back and promoting community-based systems and other nonprofits. That is a growing trend from my side. How do you see it from your side?

Carrie Fox
[15:42] Yeah, I agree fully with you. The role and responsibility of business is enormous and perhaps for a long time was undervalued in terms of the power that business has to shape and change society. For a long time, I think we just thought, all right, the ability to make and change rules sits within government, but then you start to think about the power that exists inside business and employees and the power that employees actually have to change outcomes of how our society works and you’ll find that business has a really major role to play on any issue in the world today. You operate this fantastic podcast called Triple Bottom Line. You think about those three pieces, the role that business plays in caring for and protecting for our planet, the role that businesses play in distributing wealth and profits, not just to the executive team, but across a team, and people, how we care for our people and how we understand that in a time like now, the unprecedent time that we are in, that people inside companies, organizations, quite honestly, any type of organization, they need space, they need to be cared for, and they need flexibility. Businesses have a really meaningful – and in some cases, it feels like it’s not even just a nice to have anymore. I mean, it is imperative.

Taylor Martin
[17:05] Agreed.

Carrie Fox
[17:06] There is a reason we are seeing a great recession because employees hold a lot of power to be able to step away from a company and find something else that works better for them. Businesses need to be thinking about how they’re showing up.

Taylor Martin
[17:18] Yeah, like the great resignation. Everybody talks about that. I think a lot of people, I mean, especially the younger generation, you can label them however you want, but I feel like they do want to have purpose in their life. Work is a conduit for that. They can do things on their own, yes, they can donate money or give their time to a local cause, but when their business that they work for and the hours they spend on this planet for that company is beneficial as well, that over the other one that might pay you 10% more but work you harder and not be as fulfilling, they’re saying, “I’d rather work for the other company that’s going to be nicer with me and purpose-driven.” I see that as, like you said, a necessity these days.

Carrie Fox
[18:02] Yeah, your job can work within your life. Your life doesn’t have to work within your job. That’s the mind shift that we’ve seen over the last several years.

Taylor Martin
[18:09] I don’t want to embarrass you but I love – you’re answering my questions like perfectly, your voice, your intonation. It’s wonderful. Then I realize, what am I talking about? She’s got her own podcast, Mission Forward, which I’m totally loving. Can you tell us about some of the guests you’ve had on that podcast and tell me what you do over there?

Carrie Fox
[18:27] I sure will. I’ll tell you. Mission Forward started as an in-person learning series and communications series back in 2014. We would bring our community of clients and friends together once a year. We would do – often it was a luncheon or a half-day session and we would hear from social impact changemakers, people who were really challenging how work was getting done, how communications was happening. Then 2020 came and we realized there would be no more in-person Mission Forward convenings and we shifted to a podcast. We’ve been doing the podcast now for the last couple of years. We have an incredible range of folks who have been on, everyone from New York Times best selling authors, like Dan Buettner, to executives of major nonprofits, many of them that I mentioned earlier on in the show, folks from St. Jude and the National Park Foundation.

The reality is what brings all of those guests together is they all have this greater sense of the world around them. They are thinking really intentionally and thoughtfully about how they show up in the world and the role they can play in having an impact. Taylor, you just mentioned something that really stuck with me is this idea that, when I first started out and knew very early on that I wanted to have a mission-driven business, so many people told me I would fail in the first year. They said there is absolutely no way for you to have a business that supports nonprofits. Are you kidding me? You’ll never make money. Instead, what I found is that there is an incredible business model in what we do but what we do is put our values first in everything we do. Mission Forward is an extension of my work. It’s a place for me to learn and listen and ask questions that are on my mind. In the process, we are creating a community of people who are also listening and learning and challenging some of those long-held norms on how we communicate and why we communicate.

Taylor Martin
[20:23] You just got a new subscriber. I love it. I love that. I agree with you. When I started my business, I didn’t know where I was going. I was focusing slowly on sustainability. It was a company called [inaudible] Verde. That was the name I had back in the day. Then I learned about web accessibility and how web accessibility is not really taken care of on the internet. I thought everybody could just use the internet, but there’s so many millions of people that can’t interact with the internet because it’s just not programed or designed to be accessible to people with disabilities. I just thought that was wrong. Then we moved over to Design Positive and we really focus on mission-driven companies. I saw it back in the day as – I don’t know. I’ve always been a trend watcher and I saw that as a trend. I was like, that’s going to be something. I’m an optimist, of course, but I thought it was going to be a little faster, but now that I think it’s in the motions of business. Like you said earlier, it’s like a necessity to have these days. I see that the way it is now. I think we’ve arrived. It’s in the mechanism and it’s just more and more and more and that’s, again, why I do this podcast because I want people to hear these success stories and to get insight from people like you and these other people I have on the podcast because the stories you bring are excellent.

Carrie Fox
[21:39] Yeah, thank you. Can I pause and just acknowledge the awesome work that you are doing, too? I think folks might hear that web accessibility and not realize how important that is. If you think about someone, if anyone is listening who thinks about someone that might be color blind or vision limited and their ability to go on a website and experience it the way that perhaps the mainstream viewer might visit it, that the experience is completely different. That importance of not always designing for the mainstream but designing for the margins or the edges, the folks who are more limited in their ability to access the information, that in and of itself is an incredible way to shift culture and behavior in society by making sure that we are truly making all tools available to everyone. I think the work you do is awesome.

Taylor Martin
[22:26] Thank you for saying that. I really appreciate it. I really hope more and more people understand that because that’s the value I seek. We just launched a website yesterday that took us eight months to build and design and code for agingresearch.org. I’m going to give them a little plug here. It’s the Alliance for Aging Research. It’s a nonprofit in DC. They have been around for 35+ years. They have just a treasured trove of valuable content that wasn’t being properly displayed online. We were so hypersensitive to higher contrast ratios, slightly larger fonts, proper weighted fonts, just all the visual stuff, because low vision was a huge wedge of their viewership, and then got into disability doesn’t have a good framework structure for management on web accessibility standards, but I do understand it to a certain degree. We filtered that through my understanding of it so that when people are digesting the website, they don’t feel overwhelmed. They don’t feel antsy. Their stress level is down and they can just go through the content and just easily understand, what’s this, a headline, a second, a subset, and just really simple. If anyone is listening, go to their website. Check it out. I hope you like it. What types of communications forecasting can you give us from business leaders that are out there listening? Can you give us a little insight more into the future of what’s coming at us?

Carrie Fox
[23:56] Yeah, so there’s a couple of things I think are important. You mentioned one around social media earlier. Whether you love it or hate it, it’s not going to go anywhere. It’s still to be determined what role it will play in the future of our world and our lives. There were a few things that I’ve been watching on how addicted we’ve become to social media and how limited of a view of the world we actually get when we’re on social media, because as I mentioned earlier, it reinforces certain beliefs and stereotypes that we have. One thing I think we will hopefully start to see more of, although it is self-directed, it certainly won’t be directed by the platforms, is more of a move to really challenge who you’re listening to and how you’re listening to them. We see folks who are taking active steps to say, yes, I might be listening to NPR and CNN, but I’m going to follow now two platforms that are completely on the other side of the spectrum or of the bias so that I’m balancing how I’m learning. Self-directed change but we see more and more people taking that shift.

Because what’s important here is – I just did a great conversation last week with the University of Arizona department of humanities. They were talking about how over the last ten years we have seen this significant shift of college majors across the country shifting towards engineering, math, science, probably no surprise there, right? We’re talking about how all the jobs are in coding and engineering. As a result, we’ve started to see a decline in humanities, writing, communications, sociology degrees. Is it ironic or not that in that shift over the last ten years you’ve also seen an increase in vitriolic language, in defensiveness, in this inability to agree or understand or listen to one another. I think there’s going to be a leveling out at some point here where folks will come back and realize how important it is to learn about one another and to listen to one another and that it’s okay to disagree. We might just have to learn how to disagree better or differently than we have been. It’s, again, thinking about how each one of us show up in the world and that the world isn’t getting any more smaller. It’s just getting more global. We’re going to continue to be more connected with people who are different than us. Each one of us is different from each other. Continuing to double down, not just on learning the world through 140 characters, but learning the world by having meaningful relationships with one another.

Taylor Martin
[26:36] Yeah, the part about the world is getting smaller but I also want to emphasize what you said earlier about siloes is what I see. We get in our little siloes. I did a little experiment years ago. I opened up a new Facebook account. This is during the Trump era when he was being his first year. I just opened it up and I just selected things that were in the republican mindset and Fox News. I just wanted to see what that world looked like. I was blown away at how just – I was just using Facebook as my test area. I was blown away just how much just reading all that information I started to really see their side of the story, even though I personally did not agree with it, but I could see how that could affect someone’s understanding of their world and how it affects their world and all the things around it.

I was like that’s not good because then I start thinking about, remember in the old days when you used to read the paper? You got a little paper delivered to your house and you’d read it. That was democracy in information. You couldn’t silo yourself in it. You would read the paper. Some people I remember in the old, old days used to read the paper from front to back. They would read everything. Think about if you get the paper delivered but only half the articles were there. That’s what we’re doing nowadays with our social media feeds because that’s where we’re getting most of our news and our understanding of the world around us. I’d been doing – actually I’m really quite shocked that you brought that up. I am doing that with what you’re talking about. Like I’m a huge TikTok user. I love TikTok because it’s incredibly snackable and I just boom, boom, boom, but I understand that I am in charge of the algorithm. I like something but I’m like I’m not going to hit like. I’m not going to hit the like button or comment or anything like that because I don’t want to see more of this, even though I appreciate it. I really, really try hard to work that algorithm so that it makes my feed that much more impressive. It has been amazing once I shifted to that type of mindset.

Carrie Fox
[28:44] I love that, that you recognize that you’re in control of the algorithm. I think that’s another important point, right? We are in control of our devices. They are not in control of us. We seem to have forgotten that.

Taylor Martin
[28:57] Exactly, I totally agree with that. Tell me a little bit more about what you do. I just want to hear another juicy story about some of your success stories. Because I mean, I’ve read a lot of material in your website. I read all your background, your profile, and I’m just really blown away at all you have done. Can you tell us another golden nugget, like a surprise success story or something that you had an a-ha moment maybe yourself?

Carrie Fox
[29:22] Yeah, I’ll tell you one from a few years ago which is one of my favorites and sticks with me as we go into this work. It starts first with stories. Several years ago, we were asked to work on a project around the foster care system in the US. If you are not familiar or your listeners are not familiar with the foster care system, every year, about 30,000 young people age out of the foster care system. When we were working on it, it’s around the age of 18. A young person will turn 18 and they will be on their own. They will be an adult. From that day forward, they’ve got to figure things out. When a young person ages out of care at the age of 18, if you can think back to when you were 18 years old, you probably weren’t ready to be an adult the next day on day one of your 18th year. The outcomes are pretty darn tough. Within the first year, about 78% of young women who age out of foster care would become pregnant, nearly 98% of young people would end up in the juvenile justice system, nearly 100% of young people had experienced at least one night of homelessness.

We were brought on to help develop a campaign that could challenge these outcomes. What I really love about the person who brought us on to think about this campaign is he said, “We’re talking about 30,000 young people. That is a number you could literally wrap your arms around and do something about.” We created a campaign called Success Beyond 18. We went state to state advocating to governors’ offices with young people actually at the center of the campaign, young people who had aged out who were telling their stories, but the impact of what it would’ve been like if they only had a few extra years, a few years to start college, a few years to have an income, a few years to open a bank account, how that would’ve set them up for success. Over the course of that campaign, we helped to change the laws in more than 20 states. I think it ended up being 25 states changed the law so that young people could stay in care until their 25th birthday and what that would have – the impact that would have generationally for young people who are in the foster care system.

Success Beyond 18 is one of the things that I really hold dear as the power of communication, the power of having, in this case, it was young people own their own story, tell it in their own words, and then see the impact of what that story could do, not just for them but for their younger siblings and for next generation. We think about that every time we go into a project is this isn’t just to make things look pretty or make words that sound nice. It is really about transformational outcomes. That’s what we’re in this for.

Taylor Martin
[32:16] Transformation outcomes, I love that. Great story, by the way. Wow, that overwhelms me because 30,000 put your arms around, that’s a lot. To me, I’m thinking wow. Then again, as you just noted, having some of them be part of the process, I just can’t imagine how that’s going to change their psyche and then actually seeing the result and being part of the result and having an ownership over that. That’s got to be a huge boost to their esteem.

Carrie Fox
[32:42] You know what? It’s been a few years since that campaign but some of the young people who were at the center of that campaign, they are now CEOs of their own organizations. They’re now executive directors of their own nonprofits. It’s been incredible, Taylor, to think about how they leveraged that moment to have a jumping off point for their careers, too.

Taylor Martin
[32:59] I’m just going to take you back down amnesia lane here for a minute and remember when you decided to go off on your own, look at where you are now. That’s impressive. I’m clapping my hands for you.

Carrie Fox
[33:10] Oh, you’re so kind. You know what? At the end of the day, it’s where I started, right? I just always wanted to do something that mattered. That’s what I think about every day. When my daughters come home from school, I think, am I going to make them proud today with what I do and how I spend my time? What am I teaching them? It feels really important for my husband and I to be thinking all the time about are we making this life matter.

Taylor Martin
[33:34] Yeah, are we making a difference? We all do it in our own way. I do it in my way and you do it in your way. I’m very happy to have you on and have you tell your story. I just really love this. Carrie Fox, thank you so much for being on today’s show. She, again, is the CEO of Mission Partners. If you want to check them out, I believe it’s missionpartners.com. Is that correct?

Carrie Fox
[33:52] Actually, mission.partners.

Taylor Martin
[33:54] Mission.partners, oh, that’s nice, you’ve got the partners domain. I like that. I wish there was one with .positive so I could have design.positive. Don’t forget, everybody. She has a podcast called Mission Forward so reach out. Look out for it. Subscribe like I am going to do right after this show. Carrie, is there anything else that our listeners can do to follow you on social media or go to your website?

Carrie Fox
[34:18] Yes, I write a weekly column at the intersection of communications and life. You can find that on my LinkedIn profile as well or on the website but Carrie Fox PR is me on LinkedIn or you’ll see the sign up button on mission.partners, too.

Taylor Martin
[34:32] Excellent, all right. Carrie, thank you. Over and out, everybody.

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[00:34:35] Thanks for tuning into the Triple Bottom Line. Your host, Taylor Martin, is founder and Chief Creative of Design Positive, a strategic branding and accessibility agency. Interested in being interviewed on our podcast? Then visit designpositive.co and fill out our contact form. If you enjoyed today’s podcast, we would appreciate a review on Apple podcasts or whatever provider you are logging in from. This podcast is prepared by Design Positive and is not associated with any other entity. We look forward to having you back for another installment of the Triple Bottom Line.

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