They Call Me Mista Yu - Seen, Pressured, Purpose—Identity Talk w/ Stephen T. Miller

Most men don’t need another motivational quote. They need a place where they can tell the truth without being judged. That’s why this conversation with Stephen T. Miller hit so hard. Stephen is a husband, father, leader, author, and the founder behind the SEEN community and W23, a faith-based apparel brand rooted in purpose, identity, and impact.

We talk about where the “mask” starts: grief, unprocessed anger, and the pressure to act like nothing hurts. Stephen shares how losing his grandmother early and witnessing hard situations at home shaped the way he carried emotions for years. From there, we dig into what growth actually looks like for men navigating leadership, family responsibilities, and faith when they feel like they have to hold it all together.

Stephen breaks down the SEEN framework (Seen, Equipped, Empowered, Needed) and why it’s more than a slogan. It’s a practical pathway for men’s mental health, emotional honesty, and Christian leadership. We also get into his memoir From Silence to Success, how he measures impact beyond vanity metrics, and why W23 is designed to help people wear what they feel and say what they’ve been afraid to say.

If you’ve ever answered “I’m good” when you weren’t, you’ll hear yourself in this one. Subscribe, share this with a friend who’s carrying too much, and leave a review so more people can find these conversations. What’s one thing you wish men could talk about without shame?

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Transcript

Welcome Back And Guest Introduction

SPEAKER_01 1:08

Oh, welcome back to the Carmen Mr. You, the podcast. Of course, I'm your host, Mr. U. For you guys that are new to this show, which I'm very shocked by. Thanks for making us part of your week. This is our very first podcast. We started this in 2020 in some of the worst times in our world's history. This show pulled me out of the darkness and pulled me away from the grave, if you will, to be here to share some incredible stories, some incredible life experiences, and to share this show with you guys and have you guys be a part of it. So thanks again for watching and listening where you are and however you're doing that. If you're watching, listening for the first time, of course, uh we're live on YouTube, Facebook, and LinkedIn as we speak. Audio podcast will have the episode of your choice probably within a month or so based on scheduling. But we're here today to have a chat with a good friend of mine. He is a brother of mine. He's he's many things. I'll get into what he all the things that he does. He does plenty, but he's an author. He's definitely a visionary leader. He's one of the members of our men's men's roundtable series panel. Uh, he's a founder of the scene community and the founder of W23LLC or W23 LLC, a faith-in-based apparel and accessory brand rooted in purpose, identity, and impact. My guy, Stephen T. Miller in the house with us. Brother, how are you, man? Good to see you here. Hey, I'm doing great, man. How you doing? Fantastic, man. Excited about the conversation, man. So it's all well off well where you are. I know you're in a place where they got some storms and stuff going on. How are you doing over here? You good?

SPEAKER_00 2:39

Yeah, weather's good for the day. It's all good, man. I love it. I love it. That's good news to hear, man.

SPEAKER_01 2:44

Because the weather can have you scared, man. Yeah, you'd be like, I'm just living in that town. And then you call me like everything's good. I'm like, it's having to be more than more than once. So I'm kind of like scared of going calling because I'm like, they're gonna they're gonna be all right. Well, they're gonna be lying to us. But good to have you in here, brother. Well, there's a lot to get into, and you do a lot. So let's try to go where we can. So for those that don't know you, haven't met you, haven't seen you on the round table, give us a quick uh synopsis of your childhood, where you're from. Uh how'd you get what a keep after they got you from where you were, the young person to where you are today doing what you're doing? So go ahead, brother.

SPEAKER_00 3:23

Yeah,

Childhood Roots And Early Grief

SPEAKER_00 3:23

sure. So I'm Stephen Miller. I'm from uh Winchester, Kentucky. It's about 18 miles from uh Lexer, Kentucky. Uh pretty much born and raised here. You know, my mother, you know, she she retired from the military, so I traveled her a little bit throughout my childhood. But my first six to seven years, you know, I was with my grandmother, you know, who played an integral part in my life and who has impacted me uh throughout my life. Uh I had lost her at the age of seven due to leukemia.

SPEAKER_01 3:55

Sorry, brother. I didn't know that.

SPEAKER_00 3:57

Yeah, I didn't deal with it, man. And uh it made a significant impact in uh in a in a crazy way, man, you know. So dealt with a lot of anger and frustration issues as a kid. Didn't know how to quite tap into those emotions for a very long time, man. So also, you know, once I did link back up with my mom, you know, we had some some challenges in terms of relationships she was in, or whether it be dealing with domestic violence and witnessing that as a kid, that that impacted me as well. So from there, you know, I came back to Winchester around the age of 14, uh, where I was still with my aunt for about four or five years while I was in high school. Had a lot of challenges in high school, you know, because I didn't unpack those emotions the right way. Uh so had some challenges in high school, went to the military for a couple years, got out of the military, got married. I've been married for 27 years. We got a beautiful wife.

SPEAKER_01 4:56

Oh, congratulations, man.

SPEAKER_00 4:59

Thank you. Got uh three kids, and I have two grandsons. One was actually just born on the 18th of this month. So very, very proud grandfather. So a little bit of background history in terms of career-wise, you know, got a lot of years in leadership and operations and logistics, been in that field for over 20 years. I lead a pretty significant large workforce. I've been blessed with that as well. And then most then most recently, um October 2025, I started my own business called W23, which is rooted in Matthew 18, 20. Well, two or three, and there I am with them. And the whole point of that business is, you know, is to help people identify with their purpose. I know as a man, you know, a lot of times we don't know how to show our emotion or express ourselves. You know, we grow up thinking we gotta be tough and hold things in all the time. So I feel like God has called me to help impact and change that.

SPEAKER_01 6:03

Copy that. And let me tell you guys something. We're gonna get into it a little bit somewhere in the courses episode. But if you guys, firstly, if you're faith-based and you and you guys are watching this show and listen to this show, and you love uh good-looking apparel, but still be able to represent your faith, represent your Jesus, this is the man right here. We're gonna have his link in the show notes for you guys, or we'll have him drop it on social media in the comment section however we get there. This guy is legit with his Christian apparel. I'm not saying he's my friend, I'm telling you his work is uh it's primo, all right? So if you like faith-based apparel, this is your guy right here. You gotta check this stuff out. So you told me he was in Kentucky. Are you a fan of Kentucky basketball? How are you doing right now?

SPEAKER_00 6:54

Yeah, so I I like Kentucky basketball, man. I like Louisville too. I'm kind of on the fence, you know. And where we from, where we're from, you kind of gotta pick. Yeah, you gotta pick one side or the other here, but I kind of spraded the fence a little bit there, you know.

SPEAKER_01 7:09

So how are you making it by doing this?

SPEAKER_00 7:12

On the low, on the low.

SPEAKER_01 7:14

Oh man, it's not on the low no more. Everybody can hear it now. Wow, that's crazy. I love that. I love that. All right, so a lot going on. So let me ask you this question. When you separate the leader, the founder, and the man, who

Leadership Built Through Discomfort

SPEAKER_01 7:29

would you say that you are underneath? What's your what's the identity that kind of evolved under the pressure of becoming who you become? Who would you say, how would you describe yourself?

SPEAKER_00 7:41

Man, I would say, I would say I'm I'm pretty reserved. You know, I like to observe for a long time that that wasn't really the case. You know, I was I was more reactive as a youngster, you know, again, not being able to handle those emotions the right way. But, you know, just doing the work, man, it's kind of helped me navigate through life in a more positive way now. But reserved person, pretty laid back. You know, I love being around family. You know, family is very important to me as far as the leader goes. For a long time, you know, I didn't understand why God was kind of calling me to be in a leadership again, you know, with some of the challenges I was facing, but it is prepared me tremendously for where I am today. You know, so imagine uh a kid that didn't know how to unpack their emotions the right way and wasn't confident in who they were, stepping into a leadership role, right? You know, where everybody's kind of everybody's kind of watching you, you know, you gotta lead the charge, things like that. But God was preparing me. He was preparing me for where I am today. And and what I've learned is in order to grow, right, you gotta become comfortable with being uncomfortable. That's just part of the process. So definitely a family man, love sports. Just pretty laid back, man. Copy that. I love it, I love it.

SPEAKER_01 9:07

We gotta talk about what kind of uh approach you're down with before we get into that. There's some people who are shouting us out in the comments section. This brother right here, thank you first off, my guy Herb. This guy right here, he is a uh integral part in the shift that this show made back in 2020. We went, but we didn't leave faith and inspiration, we kind of just added sports to it. Yeah, it was a part of my life. I was a still am an avid sports fan, all New York except for Michigan. And he was a big part of that. He came on as one of our co-hosts for this same show right here. So Herbert, I wanted to say thank you, man. I know I probably thanked you a thousand times already, but after this show coming back, and we're back doing interviews. I'm excited about where it's going, man. But I think about you guys, man, and you're a big part of what this show had become on the uh sports circuit, the the growth we had. So you're an amazing guy, too, brother. Thank you so much. Can't wait to have you here in the box with us so we can talk about sports and Alabama football and what have you, and just talk shot, man. He's a he's a longtime Alabama fam, he's he's from Bam, him and family. So thanks for jumping in, brother. Appreciate you so much. Hello, Baldy. Thanks for jumping in over there. Or you guys watching, listening. You got a comment or question for Steven, by all means, drop it in the comment section. We'll answer it while we're in here in the interview. But uh, you do a lot of different stuff, man. I want to try to get into all the things that you're doing and try to make time for this, man. You started something called the scene movement. What a powerful name. I mean, the graphics that I saw online that alone have my attention. I'm always drawn to stuff like that. Yeah, but the name, the scene movement, what does it actually cost to, in your mind, to go from being unseen to fully seen? What's that look like? I mean, we got a lot of things that men deal with when it comes to being silent and how to still be strong. What is the scene movement? What is this community about?

SPEAKER_00 10:59

Yeah, so so for me, you know, scene is an acronym. It stands for seeing, equipped, and powered needed, right? So those are the steps that will help you get you through your

The SEEN Movement Defined

SPEAKER_00 11:08

journey to where you understand where God has you going in my mind. So it's scene, right? You know, first we got to recognize that that our identity, you know, who we are, our purpose, it matters. And once you learn and understand that, you know, you become equipped because you understand that the journey and challenges that you've been on has equipped you. You know, it's kind of like your toolbox in a sense. And once once you realize that you're seen, you're equipped, you become empowered, right? You know, you take a guy like me who's laid back, didn't know how to express himself. Now I'm on a podcast because I feel more empowered and confident to tell my story. And then lastly, you know, once you become confident, you understand that you're needed in this world and that your story matters. So that's that's the same concept. Yes, sir.

SPEAKER_01 11:58

Love it. I love it. One of the things that, and I think you kind of answered part of it for me or for us, but we were connected through a mutual friend, and we definitely all, all three of us believe, agree with this approach, this uh value system that you live by. That's kind of what brought us together as friends and allowed us to stay connected. Like I was saying earlier, you are one of our main panelists on our men's roundtable series podcast, which comes on every Thursday p.m. Thursday, 7 p.m. EST. You're a big part of that. I'd love to know what conversation in that space kind of shifted you personally because I'm hearing from a lot of men who are either on the panel or they are watching from a distance and they kind of chime in in the comments section. What conversation shifted you personally? Whether it was something you were facilitating with us or something where you're kind of just sitting back and it just kind of been it was kind of an unexpected impact that it had on you. Can you think of one that kind of uh hit you personally or kind of shifted your mindset over it?

SPEAKER_00 13:00

Yeah, I wouldn't say it was one particular topic. I would say it's just what the men's round table represents as a whole, man. You know, you're creating a platform there to where men can truly express themselves and people are watching. You know, so so the panelists that you have on there that are game changers, you facilitating the show and leading the show, it's giving a safe space for men to and others to really see how we feel, and it and it's making people open up a whole lot more. So I would just say not necessarily one particular episode, but just what is made up overall, the intent.

SPEAKER_01 13:36

Gotcha, gotcha. Since you've been in, and I did ask this on uh when we finished our last series, we're in the series now, we're in installment four, five or five-part series. But we asked about this. I wouldn't hear your perspective, but I want to get a chance to ask you. Yeah. How do you think you whether it be as a husband, as a father, as a brother, as a son, or all four? How do you think you change from being a part of that? From being a part of those conversations and having to look at men differently in your neck of the woods and your sphere of influence. How do you think you change? How do you think you develop and grown because of those kind of conversations? Because of that safe space that you were talking about.

SPEAKER_00 14:17

Yeah, I say most importantly, the probably the key piece is that I'm not alone. There's other people dealing with similar things that I've dealt with or currently dealing with. So, you know, again, you know, we walk through life a lot of times feeling like we're alone or we're the only person dealing with that challenge. And when you start connecting with like-minded people or people that have been through some stuff and not afraid to talk about it, it just makes you open up even more.

SPEAKER_01 14:44

So I love that. That's what I love about this show. It's kind of what sparked all this stuff in Twain. I'm getting this challenge a little bit because I've been thinking about it so much more and just seeing the value, especially when you shut it down and you bring it back and realize you know what, should never shut it down. It was it still mattered, it was still important. It just made me think about how this show always challenged the perspectives of people. It always helped myself as a host and people who were listening to kind of rethink

Why The Men’s Roundtable Matters

SPEAKER_01 15:14

the position that they stood on for a long period of time. I think if I can say anything about this show, it's like this is where the thinking gets sharpened. Yeah. And we start thinking a little bit differently. So it's like for me, as a podcaster or whatever the term we're gonna use, content creator, whatever. You know, for me, it doesn't make any sense just to have a show. You know what I'm saying? It doesn't make any sense just to have a podcast. I want to make sure that we're making an impact that it's causing some kind of change. I don't care if it's a change that other normal folks can't measure. I want it to be something that we can see. You know what I'm saying? Something that even the people who are involved with it can see. If that's the case, we change the world one person at a time like that. So I'm I'm loving this. I understand that you were talking about. Are you in the podcast and now are you starting? Are you ready to go there or are you thinking about it? What do you think with that?

SPEAKER_00 16:01

Yeah, so I started uh seeing conversations. That's that's my version of a podcast where we talk about life, identity, purpose, leadership. I've had about four episodes thus far as far as guests go. Still working, still working out the king. So I ain't as skilled as you are yet, but I'm still working through it, man. And uh, but proud of what it's represented thus far. I've had some pretty good guests on there. We've talked about things from alcoholism to you know significant loss of a parent to just building a business to having struggles with with being able to have children. So anything related to identity, faith, life, purpose, leadership, that's the kind of topics we focus on. Same conversation.

SPEAKER_01 16:48

I love it. I love it, man. That's good stuff, man. That's good. I'm gonna help you out with expanding your reach on some stuff. So I sent you a uh a link. Well, okay. That's what's supposed to happen, but it's probably everywhere now. So if you guys are on Facebook and YouTube and you actually guys are seeing the link, you can use it as well if you're into podcasts and you're starting one or you need more exposure. That link is for you. By all means, feel free to please use it. It's also supposed to be designed for Stephen. I don't know if he even got it. But it's all good, though. It's all good. So one of the things that I noticed, and I I ran into a couple of things that you talked about on your social media platforms in regards to the weight that men are carrying. I know you talk about it in your in your private Facebook group for sure, and I'm sure you're talking about it in scene conversations as well. What's the most common burden that you notice that men hold that they struggle to put into words? What do you think that is?

SPEAKER_00 17:46

Yeah, I think it's just that mindset, right? That we gotta carry it all on our own, whether it be responsibilities

The Burdens Men Hide

SPEAKER_00 17:54

at home, whether it be, you know, for being a provider, things like that. What, you know, we we walk around and the first time somebody asks us, are you all right? Yeah, I'm good. I'm okay, I'm fine. That's our go-to answer when really we're not. We tow all the way up on the inside. Don't know how we're gonna make ends meet, things like that, or at times, or or are we dealing with some challenges with with family members, whatever the case may be, we got this, we got this mask on that we wear, and and the mask has got to come off. It's time. It's gotta come off.

SPEAKER_01 18:33

Definitely. Have you been seeing anything that you would call positive since you've been having this conversation with people?

SPEAKER_00 18:41

Yeah, absolutely. So this past week, uh the community kind of started out just as a private Facebook community. It's growing every week. But this particular week, uh, did my first virtual meeting, had about four or five guys on there. Uh and we just we just opened up, man. We opened up. I kicked it off with a prayer to kind of set the tone of it and it kind of gave, you know, a high-level pitch on how it's gonna go. And I was the first one to lead the charge of what I'm dealing with and things like that. And next thing I know, the fellas started unlocking, and we started having some good conversations at the end of it. Is they want to do it more than once. So we're gonna do it bi-weekly for now. So just trying to grow the virtual setting. And then eventually, my goal is once I develop some leaders out of the community, we're gonna go out and hit the communities based on where you live at.

SPEAKER_01 19:37

So, okay, all right. No, so this is good. I definitely want to hear more about this. One of the reasons why we started the uh the men's roundtable series is because I just heard such a consistent cry from men's and then have to save space. Yeah, we didn't have anybody who wanted to hear what they had to say, and you know, I even shared the story about the guy, well, multiple people standing on the bridge nearby where we are locally, where they just decided, you know what, that's their best answer to jump off of that bridge. And I'm like, man, there's gotta be another answer. So that's why we started this show. And you know, I know it I've heard more cries than I see responses sometimes since the show's been here, but I'm not moved by that. I know that we got a work to do, and I get super encouraged. I tell everybody from the beginning, I said, this is this responsibility is gonna be on you guys. You gotta build this where you are, where you live locally. And man, if if if you're not doing that right now, I don't know what I'm I'm super excited for you, man. That's what I love to hear, man. So these guys that you're working with, they're all in the Kentucky area.

SPEAKER_00 20:40

So so three three of the guys that were on there are from local areas in Kentucky. Uh one of the guys lives in the VA DC area. So shout out to him, you know, for for contributing to the show. So again, it's it's starting to start to spread a little bit, which is which is what I feel like God is calling us to do. So I want to see this thing grow to where we're impacting wherever you live at, regardless of location.

SPEAKER_01 21:10

I love it, man. Let me know how I can help because I'm definitely down to help. That's the kind of work that we need to be getting behind. So definitely uh excited about doing that. So I understand also, man, that you are emerging in the realm of authorship, man. Helping folks kind of uh rewrite their story, man. What's happening

A New Virtual Space For Men

SPEAKER_01 21:29

with that?

SPEAKER_00 21:30

Yeah, so I I published my first personal memoir. It's called uh From Silas to Success. I did that uh back in January 2025, where I basically stepped through my life story. It's got roughly 10 chapters in there, and at the end of each chapter, I identify what's the lesson that I learned. Because we're repetitive as humans, you know. You can say it throughout the chapter, but I wanted to convey the message at the end of each chapter. So it's called From Silence to Success. Success not meaning money, cars, things like that, but success meaning can you look at look at yourself in the mirror each and every day. So that published January 2025. I've got a couple of devotionals on my site as well that I wrote from Rooted to Rising and All Fear, No Faith. I mean, excuse me. No fear, all fate, excuse me. And uh lastly, I'm working on my next book. Go ahead, man. Part of the scene movement. Shout out to Dr. Oliver T. Reed. So I've linked up with him. He's gonna he's my writing coach, he's gonna help me knock that one out. And then in May of 30, May 30th of this year, you know, I'll be in Philly for the Gideon's World Record attempt. Shout out to Jim Heatherton and uh Emilio Roman, where we're gonna be going for the record of authors signing the same book simultaneously. So I got that going on, and then in August, Born the Risk Veterans Edition. So I'm a part of that huge anthology as well.

SPEAKER_01 23:01

Wow, I mean, you are definitely moving and shaking right now, man. I appreciate it, man. No wonder, man. I get you in the panel like and get you to come on, man. No, no, no wonder. Yeah, like that's the thing going on. And now I understand why. I feel like it was me at first. I'm like, wait a minute, is this man getting fire on me or what? What's happening? Okay. No, you got a stuff going on, man. It's all good. Yeah, man. I'm excited for you, though, man. This is good stuff, man.

SPEAKER_00 23:27

Gotta start.

SPEAKER_01 23:29

So tell me what sparked the W23 movement, if you will, man. Because honestly, man, anybody that's come from where we come from, it's probably one of the first things on our minds when we think about what we can do to get out of the ghetto. What can we do to get out of out of the projects? For

Writing Books That Teach Lessons

SPEAKER_01 23:49

some, you know, beside people who take the route of trying to sell drugs or whatever, things like that, or play sports. Somewhere, starting your own apparel seemed to always be the thing. What was the uh reason for you to start making a starting apparel company?

SPEAKER_00 24:05

Yeah, so for me, you know, I'm an artistic person. I like to draw. That was one of the things I loved doing as a childhood. So designing, you know, drawing, things like that. It's something I truly have a passion for. You know, it's a it's a gift that God has given me. So again, if we're gifted in talented, why not use it? I also like, I like clothes, right? So if I'm gonna wear some clothes, I'm gonna wear something that I want to represent and represent what I believe in, and that's what kind of sparked the journey in October.

SPEAKER_01 24:34

So yeah. Yeah. Wow. All right. You like wearing clothes? I like, I like, I like that. What would you say is your signature style, clothing-wise? That means your wife is going out to go get this. She knows that this this you're gonna wear this. There's no question about it. You ain't gonna send it back with her to the store. What's your signature style you like to wear?

SPEAKER_00 25:02

Oh, I'm a I'm a hoodie guy all day. You know, I love I love it.

SPEAKER_01 25:05

You can't wear hoodies in the summertime. Nah, no, don't be don't be that guy, man.

SPEAKER_00 25:09

No, I'm not that guy. I'm not like the youngsters that like to wear hoodies in the summertime. You know, come on, man. I'm pretty laid-back, you know, tees, hoodies, you name it. It's time to go somewhere nice, you know. I dress up, you know. But the main thing as far as W-23 is what I create is how we feel. It's not about I don't sell like a t-shirt or hoodie. I I sell how we feel. I sell the things that we go through or the things that we really want to say, but don't. I try to help people identify what their purpose is. That's the main goal.

SPEAKER_01 25:41

I love it. The friend of mine that I dropped his comment a little earlier, he's really, really good for that. I'm not sure if he's doing the parallel, but every time for all the years that he was a co-host on our show, and I've known him since, he's always had a t-shirt. It has those kinds of sentiments. It's exactly what you're probably thinking. It's just exactly what you probably feel like. And he just always seemed to nail it. And the shirt always, you know, was timely, right seasoned. It made sense, and it was exactly what people are thinking, they probably never verbalized. So he has a real knack for getting on a t-shirt. I don't know if he makes them himself or not. We never really talked about it that much, but he he does that, man. So I really respect that that you're doing that. How public impact are you trying to have with W23? I mean, because there has to be an end game for you somewhere. It has to be a big, hairy, audacious goal for you in that. What what would that be for W-2-3?

SPEAKER_00 26:35

Yeah, for me, it is about making sure people understand they're not invisible, you know, that God sees you, you know. And and tomorrow, you know, you take it one day one step at a time, one day at a time. You're you're not, your story doesn't necessarily define you, right? And and and and your story matters. You can help someone else along the way. You gotta be comfortable with expressing yourself and trying to pay it forward. And that's what W-23 represents, where two or three are gathered. So that's what I'm trying to build community-wise, is to make sure that we're gathering in the right way and that we're helping people identify with who they are and who they should who they should become.

SPEAKER_01 27:20

Okay. So, how do you measure the the success of this venture?

W23 Apparel With Purpose

SPEAKER_01 27:24

What are you what are you using as a metric just to measure that, you know what, this has been successful. If you're talking about your podcast, you're probably gonna measure views and downloads. You're probably gonna measure subscriptions and follows to know that you know what, this show is reaching people and it's making a difference. How are you measuring that with W-23?

SPEAKER_00 27:42

Yeah, so you know, I'll I'll I keep an eye on the subscribers, you know. I make sure I'm hitting those email campaigns and making sure that the stories are resonating, watching the clicks and things like that, you know, making sure that my posts on social media are resonating, you know, making sure I'm hitting that right message. Starting to get more into videos that I'm doing on social media as well, and looking at the views, saying, okay, well, this one, this one got about a thousand or two thousand views. Okay, it must have really meant some. So, yeah, so just having those metrics in place to where you can understand that what's kind of resonating with the with the potential community or not. Now, having said that, it ain't easy, right? You know, so I've kind of had to tweak a few things, switch a few things up. I've updated the website a couple of times now, and then just monitoring that traffic that's coming in.

SPEAKER_01 28:33

Got it. And you're doing a lot of things, brother. Not just content creating, author, community founder, and you found an power company, and you're talking about podcasts. I already named five things. I'm pretty sure there's a lot more, including husband, father, and the like. So, this is uh my final question for you today, Stephen. It may be a little bit of a tough one, but do the best you can with it. How are what's what's your process of deciding what you're gonna put out from a content perspective? Because I know that some people go with what they think is gonna be start a trend. Some people go with what matters to them specifically, and they don't think about where it's gonna land. Some folks are trying to do it in the opposite. They're thinking about how it's gonna land and they don't feel really connected to it whatsoever. They just know that people are gonna like it and it's gonna cause more eyes to be on the post. What's your process? How do you decide what's going out and what's not gonna go out?

SPEAKER_00 29:31

Yeah, so so a little bit about me is when I say go, I'm gone, right? So it's it's it's full pedal to the metal. But I'm learning through this apparel process that it doesn't quite work like that. You can have a million designs out, you can push a million designs out and don't get any traction, any traffic, but I'm learning to hone in on that niche, that that one lane that really should resonate with people. And that's what I've kind of learned during the first six months of W-23 is what what is that one hero type product that's gonna resonate with it, thus seen, right? So this is what I'm kind of rolling with in anything that kind of is affiliated with scene, whether it means unseen, invisible, the mask we wear, the weight we carry, all those different things drives you back to scene.

SPEAKER_01 30:26

Got it. What's your favorite

Content Strategy And Measuring Impact

SPEAKER_01 30:29

thing about Kentucky, man? Because for me, I don't know anything about it in regards to you know, like the cuisine, the culture. I know about it because you and our mutual friend talk about it from time to time. But besides that, I don't know much about it. I know about Kentucky basketball. That's why I brought it up in the beginning of the episode. But beside that, I don't know much about it. Kind of enlighten us about what's your favorite part of Kentucky, what you love about it. Share something that we don't perhaps know about Kentucky that you want to enlighten us about. Go ahead.

SPEAKER_00 31:01

Yeah. So you can't tell me you ain't never heard the Kentucky Derby, man. Come on, man. Of course. Yeah, that's that that's the weekend. So Kentucky Derby, you know, the sports atmosphere here, you know, obviously the, you know, we got a lot of horses, you know, and for me, Kentucky's home because, you know, people love each other here, man. And uh weather-wise, I don't have to really worry about the hurricanes and all that, you know. I'm kind of right in the middle of central USA, and uh, we don't have to worry about a lot of the bad weather that's going on. And uh, like I said, we're we're family, the culture here is great, very uh close-knit state.

SPEAKER_01 31:41

What's the signature dish out there? Signature food out there.

SPEAKER_00 31:45

Man, you get a little bit of everything here. You get a little bit of everything, man. I wouldn't say, you know, I cook too, so I do a lot of cooking myself.

SPEAKER_01 31:56

Speak without bias on this one then.

SPEAKER_00 31:57

Speak without bias.

SPEAKER_01 31:58

What's the what's the what's what's the signature deal in Kentucky? What's the thing? Don't say Kentucky fried chicken, man. I cut this, I cut the whole camera off.

SPEAKER_00 32:07

Kentucky fried chicken, man.

SPEAKER_01 32:08

That's right. Come on, man. Not one. What else, man?

SPEAKER_00 32:11

No, we got some great steaks there, man. We got a lot of good restaurants here, you know, in the Louis Barry, Kentucky area. I mean the Lexmann area, like there's a lot of good restaurants here, man. I think you'll be surprised if you came through.

SPEAKER_01 32:23

I think I will be surprised, man. I'm excited about giving it a shot. All right. So, what you what you gonna do about football, man? Because I heard you mention basketball. You mentioned the Kentucky Derby, but I ain't heard nothing about no NFL football. What's the uh rooting team out there for the NFL?

SPEAKER_00 32:40

Oh, that's that's the Ravens, man. I'm a big time Ray Lewis fan, man. It's the Baltimore Ravens. That's who you like. Yes, I'm talking about in Kentucky. Oh, in Kentucky, we don't have an NFL TV. Oh, so who do they root for? Do they not care? No, they watch it, you know, they watch football. The closest team is either gonna be the Nashville or Colts, you know, Indianapolis Colts. So the Titan, the Titans, Tennessee Titans, you know, and you got Indianapolis Colts. So that those are the closest two teams, really. But

Kentucky Culture And Sports Talk

SPEAKER_00 33:13

but you ain't riding the Angles, Cincinnati, Bengals, a lot of Kentuckys root for the Bengals, you know, that's close. Okay, yeah.

SPEAKER_01 33:20

Good to know. I had no idea. All right, I love that, man. Thank you for jumping in here, man, and having this uh chat with us, man. Appreciate it so much, man.

SPEAKER_00 33:28

Yeah, appreciate you, man.

SPEAKER_01 33:30

In the next couple of minutes, man. Love for you to do two things for me. Just give a shout out to the listeners, man. Share something on your heart with them that you want to encourage them with today, and then let no folks know where they can find your work, man, where they can find you. Go for it.

SPEAKER_00 33:45

All right, so you can you can find me on Facebook, seen by w23, Instagram, same thing, seen by w23, YouTube, same. My website is wordworship.com, w e-arworship.com. I'm on LinkedIn as well. So yeah, hit us up. I love to see you come through. I love it, I love it.

SPEAKER_01 34:07

And just share whatever's on your heart for the audience, man, then we'll get out of here. Go for it.

SPEAKER_00 34:13

Say that one more time, sir.

SPEAKER_01 34:14

And then just share whatever you want to share with the audience, man, then we're out of here.

SPEAKER_00 34:17

Any kind of thing or talk for yeah, I just pray that you know that we can all make an impact in the world. You know, thank you to Mr. U for having me on. Uh, I appreciate everything you've done for me and the work, the great work that you're doing out here. And we're all called to make an impact, you know, whether it be, you know, your story or the journey that you've been on. Help somebody else if you can along the way.

SPEAKER_01 34:41

I love it, man. Thank you so much for being here, for taking time out of your day to help make this show better. Thank you so much, brother. Thank you, sir. Look forward to seeing you on the upcoming episode of the Men's Roundtable series every Thursday, 7 p.m. EST. Thank you so much. That's Stephen Miller, founder of W23 and the C movement. I'm Mr. U. Thanks again for watching the flagship.

Where To Find Stephen And Closing

SPEAKER_01 35:04

They call me Mr. U. Have a great day. Thanks for watching and listening. We're out of here.