Crisis Communications in Sports

USA Today Investigative Reporter Kenny Jacoby on the Unfolding Mel Tucker - Michigan State Controversy

October 11, 2023 PRCG|Sports
Crisis Communications in Sports
USA Today Investigative Reporter Kenny Jacoby on the Unfolding Mel Tucker - Michigan State Controversy
Show Notes

The massive contract extension former Michigan State football coach Mel Tucker signed in November of 2021 made headlines, both because it established Tucker one of the highest paid coaches in the sport, and because it was a fully guaranteed deal. The feel-good story, however, came to an abrupt halt less than 2 years into the deal when Tucker was accused by Brenda Tracy, a prominent rape survivor and activist, of engaging in a sex act without her consent. On this episode of Crisis Communications in Sports, we speak to Kenny Jacoby, the investigative reporter from USA Today who broke the story (09:44). Hosts Jim Rocco and Cris Bruce get things underway with a discussion about the recent video put out by one time Major League Baseball star Trevor Bauer who is seeking to clear his name and restore his reputation following a settlement in his own sexual assault case (01:00).