This week's episode of Crisis Communications in Sports begins with a conversation between hosts Jim Rocco and Isaac Benjamin about the initial fallout from the tragic injury to Cowboys QB Dak Prescott (0:42), and how owner Jerry Jones and the Dallas Cowboys organization have responded publicly, particularly in light of last season's contentious contract negotiations. Following that conversation, James Kennedy of Rugby United New York and Major League Rugby joins the show to talk about his efforts to grow the game in the U.S., how the COVID-19 pandemic interrupted the season and the importance of developing U.S. born players and building the national team (13:26).