Crisis Communications in Sports

Marketing Professor Derek Rucker on Super Bowl Advertising in 2021

February 04, 2021 PRCG|Sports Episode 11
Crisis Communications in Sports
Marketing Professor Derek Rucker on Super Bowl Advertising in 2021
Chapters
Crisis Communications in Sports
Marketing Professor Derek Rucker on Super Bowl Advertising in 2021
Feb 04, 2021 Episode 11
PRCG|Sports

This week's episode of Crisis Communications in Sports features a fascinating interview with Derek Rucker, a marketing professor at the Kellogg School of Management at Northwestern University (7:25). Hosts Jim Rocco and Isaac Benjamin talk to Derek about the challenges of advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered. Jim and Isaac open the show discussing a report that the Japanese government has privately conceded that this year's Summer Olympics will not be happening, and how Japan and the IOC have bungled their response to the article (0:48).

Show Notes

This week's episode of Crisis Communications in Sports features a fascinating interview with Derek Rucker, a marketing professor at the Kellogg School of Management at Northwestern University (7:25). Hosts Jim Rocco and Isaac Benjamin talk to Derek about the challenges of advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered. Jim and Isaac open the show discussing a report that the Japanese government has privately conceded that this year's Summer Olympics will not be happening, and how Japan and the IOC have bungled their response to the article (0:48).