Crisis Communications in Sports is back with a brand new episode that features an in-depth interview with the former Chief Marketing Officer of the United States Olympic Committee, Rick Burton (10:01). Rick speaks with hosts Jim Rocco and Isaac Benjamin about his experience handling the marketing responsibilities for previous olympics and the daunting challenges his predecessor faces with this year’s games. Jim and Isaac open the show dissecting the controversy with new Portland Trail Blazers head coach Chauncey Billups introductory press conference and break down how the backlash could have been avoided (0:38).