Crisis Communications in Sports
Crisis Communications in Sports breaks down the latest news and crises in sports communications. Sports marketing veteran and crisis communications strategist Jim Rocco offers his insight on dealing with sensitive situations and how to rectify problematic actions; whether it is dealing with the media, tone-deaf public statements, or complicated internal affairs. Episodes feature interviews with figures across the sports landscape, and discussions on bold strategies for winning in the court of public opinion.
Crisis Communications in Sports
Sports PR Vet Denise L. White on Athletes Navigating Reputational Damage
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PRCG|Sports
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Season 2
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Episode 3
In this edition of Crisis Communications in Sports, EAG Sports Management CEO and Founder Denise L. White discusses the short and long term reputational damage professional athletes face when they are embroiled in a PR nightmare, such as the one golfer Phil Mickelson is currently traversing. Denise utilizes more than two decades of experience to offer her assessment of the situation and advice on how to mitigate the fallout (08:22). Hosts Jim Rocco and Cris Bruce kick off the show by examining the daunting journey that Major League Baseball will have ahead of itself in order to regain fan support whenever the now shortened season gets underway (00:45).