Breaking Down the Communication Breakdowns in the World of Sports Artwork

Crisis Communications in Sports

Crisis Communications in Sports breaks down the latest news and crises in sports communications. Sports marketing veteran and crisis communications strategist Jim Rocco offers his insight on dealing with sensitive situations and how to rectify problematic actions; whether it is dealing with the media, tone-deaf public statements, or complicated internal affairs. Episodes feature interviews with figures across the sports landscape, and discussions on bold strategies for winning in the court of public opinion.

All Episodes

Crisis Communications in Sports

Breaking Down the Communication Breakdowns in the World of Sports

September 16, 2024 • PRCG|Sports

On this episode of Crisis Communications in Sports, hosts Jim Rocco and Cris Bruce examine five separate hot-button crisis topics that are currently trending in the world of sports and offer their unique takes on where things went wrong and what can be done going forward. A hard five minutes is spent on each topic with this week's episode being devoted to football in honor of the NFL season getting underway.

The action begins with frank discussions about Tyreek Hill's run-in with Miami police, the 49ers' injury report controversy, and Tom Brady's uneven debut as a TV analyst. The attention then shifts to Colorado quarterback Shedeur Sanders' unflattering comments directed towards his teammates and then wraps up with an analysis of the Browns' quandary in light of the latest sexual assault accusations against Deshaun Watson.