Crisis Communications in Sports
Crisis Communications in Sports breaks down the latest news and crises in sports communications. Sports marketing veteran and crisis communications strategist Jim Rocco offers his insight on dealing with sensitive situations and how to rectify problematic actions; whether it is dealing with the media, tone-deaf public statements, or complicated internal affairs. Episodes feature interviews with figures across the sports landscape, and discussions on bold strategies for winning in the court of public opinion.
Crisis Communications in Sports
Former Mets PR Director Jay Horwitz on His New Book, Mr. Met
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PRCG|Sports
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Episode 10
This year's final episode of Crisis Communications in Sports features an interview with a New York-area public relations legend (7:08). Jay Horwitz was the Mets venerable PR chief for nearly four decades and currently serves as their head of alumni relations. Jay sits down with hosts Jim Rocco and Isaac Benjamin to discuss his time devising public relations strategies for the team's front office and players, especially during the team's glory years in the 1980's. Jay also talks about his recently-published book, Mr. Met, and his inspiration for writing it. Before the interview, Jim and Isaac give their takes on the hotly debated comments regarding playing during COVID made by Duke basketball coach Mike Krzyzewski (0:44).