
Crisis Communications in Sports
Crisis Communications in Sports breaks down the latest news and crises in sports communications. Sports marketing veteran and crisis communications strategist Jim Rocco offers his insight on dealing with sensitive situations and how to rectify problematic actions; whether it is dealing with the media, tone-deaf public statements, or complicated internal affairs. Episodes feature interviews with figures across the sports landscape, and discussions on bold strategies for winning in the court of public opinion.
Crisis Communications in Sports
Marketing Professor Derek Rucker on Super Bowl Advertising in 2021
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PRCG|Sports
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Episode 11
This week's episode of Crisis Communications in Sports features a fascinating interview with Derek Rucker, a marketing professor at the Kellogg School of Management at Northwestern University (7:25). Hosts Jim Rocco and Isaac Benjamin talk to Derek about the challenges of advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered. Jim and Isaac open the show discussing a report that the Japanese government has privately conceded that this year's Summer Olympics will not be happening, and how Japan and the IOC have bungled their response to the article (0:48).