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Craig was Hon. Treasurer of the Soil Association from 1990 to 2001 and was Chairman from 2001-2007. He then chaired Soil Association Certification Ltd from 2007-2009 and continue as a director.

In partnership with his wife Josephine Fairley he founded Green & Black’s Organic Chocolate in 1991, an award-winning organic and fair trade confectionery brand whose Maya Gold chocolate was the first product to carry the Fairtrade Mark.

He is co-founder and Executive Chairman of Carbon Gold Ltd, a carbon sequestration business based on the use of biochar as a soil improver. Biochar is emerging as a major tool for mitigating climate change and restoring our planet’s degraded soils.

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