For many small businesses, the financial reporting required isn't all that sophisticated. A few key measurements can help you understand your basic financial health. On the other hand, a lot of reporting is done with a laser focus on detailing the metrics - but lack insights on their meaning.

In today's episode Managing Director Brian Raphael talks candidly about how many financial leaders get it wrong when it comes to reporting, and presents sound insights and advice on what business leaders and executives in small businesses should consider in their financial reports. Most importantly, Brian shares why it's critical to have a financial partner with vision and a point of view, who can tell you what the numbers mean to your business and how to consider reporting and measurement more strategically.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.