Many companies are measuring the wrong things, or measuring incompletely. Income statements, revenue reports, and profit and loss statements are only valuable if you have the context to understand why they're valuable, which means knowing what's driving the numbers in ways that aren't as obviously seen. In this episode Mike Durney of ProCFO Partners talks us through what your reporting should look like, what key questions you should ask about what you're measuring, and how your CFO sits at the nexus of all the information flow, prepared to distill it all into meaningful guidance.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.