A lot of business leaders either treat profitability like it's somehow inevitable - if we sell this much or limit expenses to that much, we'll be profitable. Others are surprised to become profitable, as if it's an accident. The reality is that every day companies are fighting an economic reality that expenses rise to meet income. Profitability comes from creating a culture, where budgeting, planning, reporting and managing. Learn more as Byron Kanaley from ProCFO Partners talks through what it takes to create the culture, why it's so hard to do, and what some of the essential steps are to get there.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.