Most companies start annual planning destined for failure. First, they start with a numeric goal as a driver, rather than a measurable target. Secondly, they see the goal as a destination to reach, rather than working backwards from the goal to chart their course. Just like on a road trip, a company with a clear destination can map a journey full of interruptions, slow-downs, twists and turns but still reach the destination. Haleh Fardi talks us through specific things to do in setting your 1, 3, and 5 year annual goals, establishing a vision, and staying true to your journey.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.