Growing the top line of your business is a matter of succeeding with external strategies or internal strategies. Whether you decide to acquire a company or grow your customer base with aggressive sales strategies, whatever you're doing has to fit within the framework of what your company is already doing, what their mission is, and how it can succeed. In this week's episode Pat Cory Arcadipane talks us through the essentials of growing your top line, including the significant financial analysis required and how the CFO has to lead with a broad skillset and expertise.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.