The value of your business network is not, in fact, the sum of your LinkedIn followers. With so many ways to connect today, it can be easy to confuse those often anonymous connections with meaningful business relationships. Join us as Marty Latman from ProCFO Partners shares the keys to building relationships, including the AIR framework and how the most valuable relationships start with giving. Learn the key business relationships you should form in your network and how to avoid some common mistakes.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.