In today's client story we hear from David Ashen, Founder of Dash Design. In business since 2004, Dash Design is a New York City based interior design and branding agency specializing in hotel, restaurant and retail as well as healthcare strategy and design. Ashen has seen the company through trends, growth, maturation and now into emerging markets and opportunities. Learn how ProCFO Partners and ProCFO Kathleen Reynolds has helped David remain visionary while helping to develop a more structured, productive financial function. Especially through the pandemic, learn how while some of Ashen's contemporaries ultimately are experiencing bankruptcy, Dash Design is emerging stronger than ever and poised for success.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.