When most business leaders think "annual planning," the mind jumps to conference rooms and white boards filled with numbers and projections. Important stuff, but incomplete for actually creating and achieving your goals. For that, you need vision to understand your values. What's important to you as a leader? What's important to your market?  What's your company's purpose for the market? In today's episode Co-Founder and Managing Partner Haleh Fardi shares an essential perspective on rethinking goal setting and annual planning. When you understand and define a theme for your annual planning, you give your goals context and relevancy that give new meaning to measurements and metrics.

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