Arun Pandey of Rhiti Sports on the sales and marketing mandate for govt of Goa’s Great Goa Games - India’s first online lottery

Arun Pandey, co-founder of Rhiti Sports and a prominent figure in India’s sports marketing industry, is taking on a new mandate - the nationwide sales and marketing responsibilities - for a new venture that aims to reshape the lottery gaming: Great Goa Games (GGG), India’s first government-sanctioned online lottery.

On this episode of Mediacast from Mediabrief.com, Pandey discussed his role in leading the sales and marketing efforts for GGG. Set to launch on Wednesday, October 9, 2024, during Navratri, "GGG combines transparency, fairness, and innovation to modernize India’s lottery system." GGG Lottery,  India’s first fully licensed and regulated online lottery platform, offers players "a secure and convenient way to engage in state-approved lotteries."

 As the first Indian online lottery authorized by the Directorate of Small Savings
 and Lotteries, Government of Goa, GGG Lottery "is committed to
 trust, credibility, and transparency in every transaction". The platform says it is “dedicated to democratizing the lottery experience, to provide endless
  opportunities for players to win big with our diverse selection of lottery games. “

Arun spoke with Pavan R Chawla, Founder-Editor of Mediabrief.com. He emphasized that GGG is more than just another lottery—it ensures complete transparency, from ticket purchases to live result announcements. He urges responsible gaming, encouraging participants to avoid spending at the cost of essential needs."

GGG addresses the lack of transparency in current lottery systems by using cutting-edge technology. The platform will make all transactions and results visible in real time, ensuring fairness for all players, regardless of investment.

Tackling Bigger Challenges

GGG launches amid debates over skill-based vs. chance-based games. Pandey estimates India loses $100 billion annually due to unregulated gaming. He believes GGG can reverse this trend and contribute to public welfare.

Responsible Gaming Focus

Pandey stresses responsible gaming and aligns GGG with the government’s Corporate Social Responsibility (CSR) goals, launching campaigns to raise awareness of lottery risks and responsibilities.

As India moves towards a regulated lottery and gaming ecosystem, GGG offers a model of fairness and transp

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