Baskar Subramanian on how Amagi is transforming the media landscape through CTV, FAST, and more

This episode of our Mediacast podcast series features Baskar Subramanian , a distinguished Indian media visionary and co-founder and CEO of Amagi, the leading media technology company that is redefining content distribution and monetization. In conversation with Pavan R Chawla , Baskar discusses Amagi's role in transforming the media landscape through connected television (CTV) and free ad-supported streaming services (FAST), enabling efficient audience engagement.

Baskar  discusses Amagi’s innovative solutions, such as the Zero Slate model, which optimizes ad placements by reducing repetition. He emphasizes the growing connected television (CTV) market in India and the use of data analytics to drive targeted campaigns. 

Baskar also reflects on his entrepreneurial journey, highlighting adaptability and innovation as key drivers in the evolving media industry. He explains Amagi’s core value proposition in enabling content owners to efficiently produce, distribute, and monetize channels across multiple platforms, reshaping media distribution globally.

So, we give you Baskar Subramanian, Co-Founder and CEO of Amagi, who shares a wealth of knowledge for anyone involved in marketing, media, or content creation. Baskar’s insights encapsulate the transformative power of connected technologies and the strategic opportunities they present to brands looking to thrive in a competitive landscape. Amagi brings them all together to deliver enormous value for broadcasters, streamers, viewers, and the critical audience of brands and advertisers seeking to empower and grow their businesses. Thank you for your time.

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