MediaCast from MediaBrief.com
MediaCast, the podcast series from MediaBrief.com, features Founder-Editor Pavan R Chawla in insightful conversations with accomplished young business- and vertical leaders and professionals including Chief Marketing Officers and Business heads who are creating engagements to empower enterprise and society.
MediaCast from MediaBrief.com
Kimi Guglani - Marketing Global Cybersecurity giant Trend Micro across India and SAARC
In this Mediacast episode, Kimi Guglani, Director of Marketing for India and SAARC at Trend Micro, is in conversation with show host Pavan R Chawla, and shares invaluable insights on marketing in cybersecurity. She emphasizes adaptability, customer insights, and leveraging next-gen technologies like AI and data analytics for impactful, data-driven strategies.
Kimi discusses her career journey from Panipat to marketing leadership roles across Dassault Systems, Winmagic, and now nearly six years with Trend Micro. She highlights the company’s 30+ years of global cybersecurity expertise, tailored solutions for industries like banking, healthcare, and government, and its dynamic campaigns like the Risk to Resilience World Tour and Hashtag Trending Tuesdays.
Key takeaways include:
- Cybersecurity Solutions: Trend Micro’s approach to addressing threats like ransomware and malware through innovation and research.
- Customer Engagement: Personalizing marketing to align with buyer journeys across sectors.
- Reputation Management: Transparent communication, thought leadership, and employee-driven brand advocacy.
- Internal Culture: Empowering employees as brand ambassadors to enhance credibility.
Join us as Kimi explains how Trend Micro remains a leader in the ever-evolving digital landscape, offering practical advice on marketing, innovation, and relationship-building for sustained success in cybersecurity.
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