The Couple's Table

The BIGGEST ISSUE Facing CREATORS

• Heather & Tom • Season 1 • Episode 90

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There are a lot of issues facing creators, but we think there's a big piece of the puzzle that's often overlooked and affects everything else. Let's talk about it!

🟣 JOIN OUR COMMUNITY!
JUST CREATE MORE!

🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
Instagram: http://www.instagram.com/heatherjustc...
Twitter: http://www.twitter.com/hetjustcreate
Facebook: http://www.facebook.com/heatherjustcr...
Website: http://www.heatherjustcreate.com

🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck 
Instagram: @sodarntom

🟣 CONNECT WITH HEATHER —
My Vlog Channel: http://www.youtube.com/heatherjustcreate
My Tutorial Channel: http://www.youtube.com/heatherramirez
My Gaming Channel: http://www.youtube.com/heatherjustplay
Instagram: http://www.instagram.com/heatherjustcreate
Website: http://www.heatherjustcreate.com

🟣 CONNECT WITH TOM —
YouTube: http://www.youtube.com/tombuck
Instagram: http://www.instagram.com/sodarntom

SPEAKER_01

Hello, and welcome. My name is Tom.

SPEAKER_00

And I am Heather.

SPEAKER_01

And you're sitting at the Couples Table.

SPEAKER_00

Couples Table is a live stream podcast here on this channel. Join us for better or worse.

SPEAKER_01

For richer or poorer.

SPEAKER_00

Oh, through sickness and in health.

SPEAKER_01

As long as we both shall it.

SPEAKER_00

I don't know what happened there. I'm frazzled today. Some of the connections are not fire. I totally thought I hit go live and we were just we were just sitting here jamming out to the music and we weren't actually counting down. I don't know. It's one of those days in my bad. I was napping before this, so maybe I'm still waking up. Anyway, hello everybody. Hello, hello, hello. Shout out to the just create more pre-party peeps. Yeah. We were just having too much fun over there. So uh so let's go down the list and say hi. Business growth ready. Uh, do you tell the wife you ordered a RCP too?

SPEAKER_01

Yes, it will not stand out compared to the two times DBX 286s and focus rates. Oh shoot. Mr.

SPEAKER_00

Camera Junkie, what's up? Hot tub lady in the house. Jorge, what's up? Uh Action Crypto's here too. I remember back in the 80s, spent a long time in a nice, perfectly warm steam bath. After nine months, some doctor said I had to come out. He popped my bubble, and the rest is history.

unknown

Oh.

SPEAKER_00

Oh, I was like, what are we talking about? Homesick Mac is here. Miro Davis. I made it caught up on all your latest. I'm considering the new devices that rode into town. Thanks, Tommy. Morty is here. So good to see you, man. Uh, Roger, what's up? Good to see you.

SPEAKER_01

Ramirez is here.

SPEAKER_00

Spiral lab, what's up, Marta? Bailey, hello. Uh Curiosity Network Podcast. Good to see you, Shock Song.

SPEAKER_01

Matt's here from Music City USA. I just got a new guitar pedal yesterday that was built in Nashville.

SPEAKER_00

Megan, hello, hello, Megan. Um Todd. What's up? Call me Cubby's here. Peter Greg. Hello from Miami, as long as we both shall live. And the real Pel Room. The Real Pel Room was like the only one who commented that your drums weren't in the back.

SPEAKER_01

Oh, it's like an Ice Spy situation.

SPEAKER_00

Yeah. Dan. Hi, Dan. L B C R E C. What's up? Is that a Rode Procaster?

SPEAKER_01

And do you like it? It is a Procaster. There are a lot of pros to using it for your casts, sir.

SPEAKER_00

Tur? Okay, so can we uh first talk about the big announcement?

SPEAKER_01

The Procaster that I'm using right now?

SPEAKER_00

No, the the the RCP2. We could talk about it now, right?

SPEAKER_01

Yeah, oh yeah, it's public knowledge.

SPEAKER_00

Okay, so if you guys were following the vlogs like back in March and April, that was the big project that Tom was working on. Yeah, that wasn't that like really cool.

SPEAKER_01

I wish I was we were supposed to go to New York for.

SPEAKER_00

Yeah, that was all the road stuff. And I was like, oh, everyone would be so excited if they knew.

SPEAKER_01

And I wish we could have like, you know, it's crazy because it's it's really the first time for them that they have done the like product announcement followed up by a product launch. Usually Road just announces a product and then it is launched. Um, so this was a little bit different, and it's obviously a bigger, really complex product. So um I was lucky enough to start talking to them about it in like February, uh, which was super cool. And then I've kind of like seen the process develop over the past however many months that's been. Um, and now it's great because it's sitting in the next room, and I'm hoping, fingers crossed, that maybe sometime this weekend I can get out my first video that like features it in use, which would be probably what everybody wants to see in here.

SPEAKER_00

Yeah. Yeah. Uh the Rambling Vlogger says, I have no use for an RCP2 or one at this stage of my YouTube career, but I want one. Yeah, I will never have a use for it, but I appreciate what it is.

SPEAKER_01

There's there's things that like you don't have a like, I really don't need three full-frame Sony cameras, but I want them. So I have them and I use them.

SPEAKER_00

I don't want one though. Yeah. I only don't even want our own guest.

SPEAKER_01

If you want it and you can get it without putting yourself into financial like hardship or being financially responsible, there's nothing wrong with that. If you want to get, you know, an Alexa mini or whatever, an Ari, whatever, uh, you know, a total movie camera to do your live stream and you got the budget, go for it. But if you don't want that, it doesn't even matter if you have the budget for it or not.

SPEAKER_00

Wait, let me I like seeing the lamp in the back. Oh. But I'm just covering it like that. All right, so today we're talking about the biggest issue facing creators. Wow, what is that, Tom?

SPEAKER_01

There are a lot of issues with the show.

SPEAKER_00

Oh, here, Tom, Tom, Tom, which pedal you can tell guitar pedal.

SPEAKER_01

You know what? Actually, can I can I show and tell?

SPEAKER_00

You're asking me? It's our show.

SPEAKER_01

You don't have to ask me for permission, but I take time and derail sometimes.

SPEAKER_00

He doesn't have to ask me. Hey Angela, good to see you. Uh what were we gonna talk about today? The biggest fish, the biggest fissue acing. I was gonna say issue acing.

SPEAKER_01

Acing. So here's my pedal. It's from a company called um, shoot, what was the company? Rude Tech. Uh, but it's the Aquabaths, my favorite band. Their guitar player put together a pedal. I I put it all away after I used it, um, because it comes in this like super cool packaging. Uh, and it's it's a pretty sweet pedal because yeah, basically it's two pedals in one. So it's a um it's an overdrive and a distortion pedal in one, and then you can like blend the two pedals together. So it's like two circuits. Cool part too about it is other than it sounds really good, I've been using it with my base, which is what I really wanted to use it for, and it works really great on the base. Um, on the inside, there's it's autographed and numbered, which is really cool, and it's so custom that even the PCB boards have like the Aquabat's logo, my favorite band, printed on the boards themselves, so it's not just like a rebadged existing thing, like it was something they worked on for a long time from the ground up, and it's super exciting. So, this was my pedal built in Nashville, and it's awesome. And the company again was rude tech, but they were super polite, so maybe they should.

SPEAKER_00

I don't even know why I tried.

SPEAKER_01

What happened?

SPEAKER_00

I was gonna try to find the gold one so you can have the gold one, which I'm realizing it won't fit, but I was like, I don't know why I tried looking for anything in his studio because I don't know.

SPEAKER_01

There's a whole shelf of just Mike Windscreens.

SPEAKER_00

Well, I I saw a shelf that was labeled filters, and I was like, maybe that's it.

SPEAKER_01

That's not oh no, it's on one of the actual shelves, it's not in a drawer because they're these these won't get hurt if they fall off a shelf in an earthquake or something.

SPEAKER_00

Anyways, okay.

SPEAKER_01

So anyway, that was what I got. That was the pedal I got. Came from Nashville. Yay.

SPEAKER_00

Uh, biggest issue facing Chris spouses. I was a little worried the RCP2 made drum sets vanish.

SPEAKER_01

No, they're in our bedroom.

SPEAKER_00

Hey Ubs, good to see you, Caleb Cool. What's up? I returned my six-feet old RCP1. Pre-order the RCP2. I don't need either one, but it is better.

SPEAKER_01

So I Yeah, if you just got the first one, I mean there's really no reason not to just go with the new one. Like, there really isn't because the first one probably isn't getting any updates, and the new one's gonna get a ton of updates, you know. And it it is better.

SPEAKER_00

So let's get into it.

SPEAKER_01

Okay, biggest issue facing creators. So that obviously could fall into a whole lot of categories, but but we've been talking.

SPEAKER_00

Like we've been talking offline throughout the day for multiple days off pod. Yeah. And and like this morning, I was like, okay, clearly we have a topic and we need to condense it into like something that we can involve the couples table people on. So I'm actually not even sure how we open this door.

SPEAKER_01

So I can try to contextualize it. And you can tell me if I'm wrong. Because this this this stemmed from an idea Heather had, and she was trying to navigate things for her channel, and she she it ended up with a really cool result, and that's what we want to share today. But in her trying to explain it to me, I started understanding it more. And I think a lot of it comes down to we'll just stick to YouTube specifically. So at this point, there are two and a half billion active accounts on YouTube. Not channels, but just accounts. There are, what, seven and a half billion people on planet Earth? So a very large percentage of the Earth's population is on this platform, which means I mean, talk about the roadcaster. Okay, the number of people who send me messages saying they want it to have more channels versus the number of people who send me messages saying they want to have fewer channels, they want a smaller one, you'll never make everybody happy. That's an audio interface that is a pretty niche product. Two and a half billion people. It's very hard to make everybody happy. And obviously, not all of them are creators and making stuff, but what that means is if you are somebody who wants to make stuff, you're naturally going to look around you and see what other people have done and see what's successful and try to follow best practices, and there's no shortage of all that kind of info on YouTube. And the tricky part is I can tell you what I've done that's worked for me, and you could do exactly the same thing and get completely different results, and vice versa. So there is no, it's not putting together the IKEA furniture, like follow these directions, get this output. It's a lot of trial and error. And one thing that happens with a lot of creators is they get discouraged and feel like failures because they're following a template that some might even call best practices that wasn't created by them, for them, with them in mind, or anything. And now because they're not living up to those standards, it feels like they're failing or things aren't working the way that they should, and then they lose steam. Whereas it it might have been possible for them to see success and feel better if they had done things a different way, kind of.

SPEAKER_00

Yeah. And I I guess my worry it's it's hard, it's hard to talk about this for me because like what I s what I will say will depend on what hat I'm wearing.

SPEAKER_01

Right.

SPEAKER_00

So so I'm trying to see like how to get into this, but but basically, like from a very broad, let's start broad, right? My my issue is okay, what's really cool about YouTube and all these tools is that it's really accessible to anybody. I think we've proven that. So everyone has a cell phone and there's no barrier to entry. And whether you're nine years old or 90 years old, you can create content, share your passion, find your voice, connect with the people that are like-minded because you are no longer, you know, bound by land and time. Like you can literally connect with anybody anywhere, anytime. And that's such a that's that's honestly like I wish we could stop and take a second. That is pure magic. That is magic. Okay, like ask anyone 50 years ago, they'd be like, that is magic. That's sorcery, that's insane that you can do that. Yeah, like that's magic. And and the fact that it's free, like we could just do this is is crazy. But with that being said, um, you know, I think that there was a huge rise of new creators because of the pandemic. But I also think that's not gonna go away. So we probably saw a bubble burst, but you know, I now that the next generation is a generation where the internet has always existed from before birth, like it's just gonna be more normal and accessible. But my but to me, the issue is that as as new people come into this space, what makes me sad that or a fear of mine is that it is at first what I want to say is that it's driven by an itch to share to share something that you're passionate about. So say it's woodworking or cameras or video games or conspiracy theories, yeah, whatever, journaling, fitness, whatever it is. Like you're passionate about a particular thing and you're like, oh, this is this is a a medium where I can like do creative expression, share what I'm passionate about, and connect with like-minded people, and that's really cool. And then what very, very quickly happens is that oh, this is what you have to do to see success on this platform. And no longer are you are you driven by the like the personal goal of creative expression and whatever it was that you're passionate about. Now you're driven by platform best practices, need to drive up watch time, need to, you know, make Instagram reels and and and do all these like things to see never-ending growth as a creator. And and I wonder how that like I wonder how that uh affects everything because now I feel like what's happening is um a lot of the content that is gonna be out there is just so so optimized for like you watch a Mr. Beast video, you don't even know what's happening. Like it's just there's there's nothing, it's just like it's almost in a different language because it's just so cut and it's so snappy and it's so like that it's you know, that that's the content that is now surfacing because because everyone has felt like that's the thing that you have to do to succeed rather than like no no no like stick to your gut. And here's the the flip side to that, which is why like I've been thinking about this is like I feel like a lot of people who have seen success, a lot of the people that we even hear from, but for some reason we forget along the way did it their own way. Yeah, like they did it their own way. They they weren't following best practices, they weren't following the YouTube gurus, they just like you know, what's his name? Dad, how do I? That was like the you know, the dad who had grown adult kids and was now just making videos about how to change a tire, how to tie a tie, you know, and now is in the millions. This is a guy who's using his cell phone, like everything was not I can pick apart that channel and it'll be everything that like you're not supposed to do. Right. I mean, there's some obviously there's things that worked, but but like I I appreciate stories like that where you didn't do the the thing that people are so you're supposed to do, and you still found success how you define it. And to tie it back here, and then I promise I will get off the box. But what I really like about Tom and I is that we we we're such an example of like what not to do on YouTube, and like it's a fine balance because obviously a lot of people here that are on the couples table, and a lot of people that we talk to and just create more and all of that are creators themselves. So to me, there's a responsibility of people look to us for guidance about how to navigate this space. But I I think the thing that I want to show is that okay, like today, Tom's video was what, how long is it?

SPEAKER_01

30 minutes. 30 minutes, okay.

SPEAKER_00

29 minutes in a three-part series, all with 25 minute plus videos. I would be willing to bet that most YouTube gurus or most YouTube experts, most YouTube like we're gonna tell you how to how to like you know, like see success on YouTube would tell you that is way too long. Are you kidding? 27 minute video, who's gonna watch a 20 27 minute video? Cut it, you know, make it shorter, make it snappier, or break your 27-minute video into three videos that are all less than 10 minutes, and then that way now you're getting people going down the rabbit hole and like blah blah blah blah. Now you're increasing viewer session time and all all these things. But but then if you look at Tom, this does not strike me as a person who feels like they're failing, you know, like your channel's growing. You just had an incredible like roadcaster pro two launch that you've been a part of. You had your wife on your live stream, you are doing this full time, like the channel isn't dying, clearly.

SPEAKER_01

Yeah, it's not growing as fast as it could, right?

SPEAKER_00

Right, but then I I feel like maybe what happens is that people get caught up in like I just have to keep growing, always. So we always have to look for like wherever you can trim the fat kind of thing, like you just always do that. And I and I I I feel bad that like how do you find the balance between what you're supposed to do and what you started to do in the first place? Okay, I'm done.

SPEAKER_01

So here's what I'll add on to that, because I I like everything that you said and I think that it's very impassioned. Um, but Action Crypto, I highlighted your thing or I favorited it, um, where you said, you don't think the two, I don't know how to add this on here, you don't think the two can coexist. So I'm gonna try to objectively use my prop that I didn't expect to have, which is my Aquabaths pedal. So I'm gonna put my finger over this knob here just to not confuse anybody. Uh the way that this guitar pedal works is, well, screw it, I don't want to put my finger over, just pretend this middle knob's not here. Okay. This is two pedals in one, right? You can turn this to adjust like the settings of one pedal, this to adjust the settings of the other pedal, and this knob down here blends them together. So you could do all one, all the other, or some in the middle.

SPEAKER_02

Okay.

SPEAKER_01

Um what I think one of the things that Heather is talking about right now is uh if you look at YouTube best practices, which is typically purely based on numbers, like how fast is your channel growing, what are your views, how you know, all of those things. Like it's not about you want to reach this specific person or this specific audience. It's like let's dig through your analytics, let's look at who's watching, let's look at what that person's watching, and let's make more stuff that that person's gonna watch over here, and let's break it down so they keep watching more and more and more. There's that side of it. So that could be say this knob over here, the purely analytical. Like, I am just here's this platform. I'm rain manning the numbers so that I can like figure out exactly the most optimized content to make. And as a creator, I don't necessarily care what the content is. Like, I want to grow, so whatever the content is, I'll go in that direction. Then there's the other side, which is I'm going to make whatever I want, whenever I want, however I want, knowing that there's a pretty good chance it probably won't cause me to grow. Like if you start a brand new channel and you've never done this before, and you just start out with some daily vlogs, no one's gonna find out. Probably no one's gonna get no one's gonna, unless something, unless there's a crazy hook like your daily vlogging on the space shuttle or something. Like, I don't know. Um, so there's those two extremes, right? Just speaking very generally. I think that it feels like a lot of creators are stuck. Like, do I just do this over here where I'm focused on the numbers because that's what everyone says I need to focus on, that's how to grow. And then there's the people over here who are just doing things their own way. But I think what you find is a lot of people who are successful are people who did it their own way with a purpose in mind. Like it wasn't just sort of random, but they kind of did their own thing. Uh, it took off for whatever reason, because in some way people are connecting to it. And if you look at the YouTube platform, the algorithm is out there, it's trying to get people to watch more videos. So it's trying to figure out what people want to watch and then showing that to them. By the time that someone has analyzed that, figured out what you need, it's already kind of like old news. It's like by the time a crazy fashion trend hits target, it's like an out-of-date fashion trend because it's like filtered down to just like general department stores. So the thing I don't think creators understand is that as a creator, you have the ability to decide. Remember this knob that blends these two things together? You can decide where you want to put that knob. And there's no wrong way. If you want to crank it all the way over here and just be the analytics person to grow as fast as possible, that's cool. Just know that that means you're probably not gonna necessarily get the creative fulfillment of like, well, there's this, you know, there's this really cool 45-minute thing I want to make that explores something. No, but you can crank it over, maximize everything, grow really fast. You crank it really far in the other direction and go, I don't care about any of that. I don't care if nobody watches, if it literally says no views next to my video, I want to make my own thing and I'm gonna be proud of myself for making something, or you can dial it anywhere in the middle, like hey, which I'll say personally, I'm probably somewhere in the middle where it's like, here's the videos I want to make, here's the videos I want to make that actually are relevant to the audience of this channel, and I'll look and go, like, hey, this video did pretty well, so those people would probably be interested in this over here. I could maximize that and take my 30 minute video and break it down into four other videos that all link together and all that, and that would actually be better for my channel, but that I think is gonna annoy the people like the people. In the chat, right here, who watched my whole video today, probably would get kind of annoyed by that. So instead of alienating my audience that I care about, I'll dial it back a little bit, probably sacrifice a little bit of growth, but increase my personal like creative satisfaction. And I don't think a lot of creators are aware that you can choose where you set that dial on the spectrum. You don't have to be one or the other. You can kind of you're going to, it's a, you know, um, a compromise, I guess. You're gonna like trade off things here and there, but you can choose that. And that's going to then set the tone for how you approach everything else. Sorry, I went on for a long time.

SPEAKER_00

No, so did I. But my another thing is like when you I agree it's about finding the balance, but also I think if you're gonna create anything, there's like no one wants to do no views, you know. Otherwise you're gonna have to do that. Yeah, probably like put it on Google Drive or something. So like I think we all want to connect with other people. That's that's you know, that's why we create an account and put ourselves out there. But what annoys me about the like constant growth is that there's just no acknowledgement for the current audience that's there. So it's like a lot of people would look at at your channel or your the way that you're doing things and being like, why aren't you God? There's so many opportunities to like, you know, really grow. But like if you're having a good time, isn't that enough? Like, isn't isn't that enough?

SPEAKER_01

Well, it's also like I was I was reading just yesterday, I forget which company it was, but as things economically are like pretty rocky at the moment, it was some company, I don't remember what, some tech-based company that had several quarters of like $11 billion in profit, but it was like three quarters of $11 billion in profit. Because of that, their stock is tanking because they're not growing. Keep in mind, they still made $11 billion of profit. Three quarters in a row.

SPEAKER_00

But your but your profit like rate isn't increasing. So now it feels so it's like red, right?

SPEAKER_01

Even though it's like it isn't that and that's how I feel. Like it's like there's nothing what is wrong with just going, this is great. Just let's just cruise here for a while because we're doing great. You know, like if you think of Netflix like losing subscribers, I don't think it was Netflix as a company, but it's like you can't have seven billion subscribers. So at a certain point, you might have just literally reached the number of people on planet Earth who can subscribe. And that's fine. Like, can't that be okay? No, I know it can't. I know it can't, but that's the thing where it's like so so, Victor, like you don't think they can coexist.

SPEAKER_00

I totally think that they co can coexist, and I think that they should coexist.

SPEAKER_01

I think it's important for the creator, for each creator to decide that that's consciously where they want to where they want to go. And that's the big issue because that's going to determine how you approach everything else.

SPEAKER_00

And to tie it all back, okay, this is my amazing, just my amazing husband. Right. Okay. Because this guy, from I I can personally say that I have seen Tom's entire YouTube journey from day one. I am the only person in the whole world that can say that. And most of us don't have a person who's who's seen, like, well, actually, a lot of you guys have started, like, I saw Ash and Crypto, you're a pandemic creator. So, like, maybe you have people who have seen since day one, but like you're like five years, right? Four years, four, five years, and I have been there since day one. And every step of the way there have been times where Tom has paid for YouTube consulting. Uh, you've you've you have the book, YouTube Secrets, you've been in the Reddit forums, you've done your research. Uh, I was a YouTube coach, we talk all the time. You got your resources.

SPEAKER_01

I'm not trying to fail.

SPEAKER_00

Yeah, of course, like of course, right? Like we want to invest and be the best creator that we can be. So I'm not saying like just do whatever you want because creative expression, no. Um, but one thing that I I have to like, I I just want to give you credit for is that whenever there was something that just didn't feel right, no matter how much of a best practice it was, and no matter how many people saw success with that, no matter how like every person who was telling you like this is how you should, you should, you should, and you tried to do you should, and you're like, it just isn't it's not fitting, you just stopped. You just stopped. And I feel like what happened, because you are you and I am me, I did not stop. And I would just keep going and keep trying when I, you know, I have no regrets, but looking back, I think I could have just saved myself a lot of you know mental gymnastics, yeah. Of like if you like double down on play to your strengths, play to your what comes naturally to you, and it like other people might look at what you're doing and tell you you should, you should, but you they don't know how much fun you're having, how easy it comes for you, like maybe there's just something that comes really easy for you, and if you just double down on that, like double down on this is what I like doing, what I enjoy doing, and whatever, like what if that is the thing that leads to growth faster than if you were to try to force a formula that more people have seen success with? Like, isn't the whole point of YouTube to express you the way that you are you, right?

SPEAKER_01

Like the individuality rather than like well, there's there's a thing which is very hard, and it's it makes sense if somebody's trying to give actual answers to look towards numbers and data and quantitative things, but there is, for lack of a better term, the X factor that some people just have. There are just people who I will listen talk about anything and be fascinated by it. And there are other people, like yesterday, I think I was watching a tutorial about something. I can't tell you how much I fast forward. I looked down, the video is three minutes long, and I was like, Oh wow, this is the longest three minutes of my life. Like I it that person did not have the thing that that pulls you in. And that's a skill that can be built and refined and everything, but that's also part of it is a lot of times when you see people who have success, they just sort of have an approach. I mean, the people who have like meteoric success, a lot of times they kind of have an approach or perspective or personality, they have that X factor that just draws people in, and you can't plan for that.

SPEAKER_00

Well, so the reason why we're talking about this, and I know we haven't checked in on comments in a while, but the reason why we started talking about this is because I I want to get back to my tutorial channel. So I have two YouTube channels. This is one of them. The other one is youtube.com slash Heather Ramirez. And that's like I don't even know how to describe it right now, but I it it was it started out with like me creating a channel to promote digital literacy. So I wanted to help people figure out how to use these tools to achieve meaningful goals, whatever that goal is for them. And then like six years later, it, you know, I I was a YouTube coach. I would help people like learn how to share their stories and build their brands on YouTube. And and now, like, as I'm trying to revisit that, I don't, I I am what I'm gonna do, okay, because the thing is, I need to follow somebody. It's just how my mind works. Like, I think at some point I I the training wheels will come off and I'll find my rhythm and do my thing. But especially in a in a time where like I'm still unsure, I I need to like follow someone for example. So, you know, I've taken the online courses, I've gotten the consulting, I've gotten coaches and all these things and the masterminds and all these things. And for some reason, I've never looked to Tom as my like example. So that's what I'm gonna do, like to an extreme degree, where literally I'm just she's gonna grow beard. I'm just copying his YouTube channel word for word, basically, but translating it into you know through your lens. Yeah. So Tom is enthusiastic about audio and video. And for me, it just happens to be YouTube. So I'm gonna instead of because what I've you done before is like, how are all these other like business gurus and you know, Instagram and YouTube people are doing it and and all of that? Like, I tried to do that, and it's I have to I just have to tell myself like something isn't clicking. But I obviously like why didn't why haven't I tried looking at Tom? So that's what I'm gonna do. Um, and then eventually, like I said, I'm hoping the training wheels come off. But one thing that I'm really excited about is because you have always done it your way, and I I want to it's hard for me not to go back to you know, old habits die hard. So like I can't help but be like, what are people gonna search for? Like, I gotta make sure that this is like optimized for YouTube and like that I just default to that and I completely forget. Am I putting the the heather X factor in this channel? You know, like I I can't help but think that way. So so yeah, now let's check in the comments. You can uh say whatever you were gonna say.

SPEAKER_01

No, that that's that's uh um that's great.

SPEAKER_00

Playing Mihaul, good to see you. Playing the algorithm makes us all sad. As social creatures is nice to get some credit or feedback, and when you don't, it's hard to maintain momentum. Yes. Miro said they watched your uh video and 27 minutes was too short.

SPEAKER_01

So thank you very much.

SPEAKER_00

Uh broke the rules of my very first channel transition video with close to 10 minutes of no talking while I made mac and cheese and chicken workers on the trending page. Um, I'm trying to reach the masses for the number success. You may not reach the community that shares your passion.

SPEAKER_01

Yeah, I mean, and there's also nothing wrong with trying on different hats, and like it's not like you would know from day one this is exactly what I need. Like, you have to play in the different like sandboxes to figure out what your combo is.

SPEAKER_00

Yeah, and this. So uh I love this. My growth goals are 100% tied to making a solid, modest, middle class living.

SPEAKER_01

Yeah.

SPEAKER_00

So I think a lot of people don't think that though. Like it doesn't even cross their mind. I think it, I think just the gap is too big. It's like huge, famous, yeah, super rich YouTube.

SPEAKER_01

Ferraris in a mansion and crazy insanity.

SPEAKER_00

Like, I don't qualify for AdSense yet, and then there's just this huge gap in the middle, and like yeah, because obviously the pe the people like Tom, like they're they're smaller channels, they're not on the news, like they don't, you know.

SPEAKER_01

Yeah, most people don't will never hear about them.

SPEAKER_00

Yeah, you don't hear about them because obviously their audience isn't that big. Well 100%. It's totally it is totally possible to have a you know, the middle class. I don't know if that's the word. I know we talked about that might not be the word, but growth is a dangerous addiction. There, I've said it, not just on YouTube. Yeah, that is a human thing, yeah.

SPEAKER_01

You get yeah.

SPEAKER_00

Um, Michael, I had a disagreement with a person I was creating content with who kept saying people only watch five minutes on YouTube, and how many eyeballs can we get rather than basing videos on the vision?

SPEAKER_01

Yeah, I mean that's such a okay. That sounds like a manager.

SPEAKER_00

Here, here's another example. How many of you guys tuned in to Tom's Roadcaster Pro 2 live stream, which was a few, what Tuesday?

SPEAKER_01

There was today's Thursday. I don't know what day was Monday.

SPEAKER_00

Was it Monday?

SPEAKER_01

Yeah, it's Monday night.

SPEAKER_00

I don't know what day it is. Okay, so a few days ago, uh, Tom had the biggest live stream he's ever had, and I happened to be on it. That was really fun. But he had like 640 people concurrently on stream, so like we have like 38 people, he had 640 people, which is totally nuts. It was a 90-minute live stream. I can confidently say there was at least 400, probably 500, the whole 90 minutes. And then by that logic, it's like, who's gonna watch a YouTube video for 90 minutes? Who's gonna watch a YouTube video longer than five minutes? What are you talking about? And the company reached out to you and said, like, wow, you had people there for 90 minutes.

SPEAKER_01

Like, yeah, since we we didn't have the release firmware for the stream, we couldn't like show the actual thing like in action, we could just show the physical thing of it. And they were like, you did a really great job with a thing that could only light up. Like, and the reason was honestly, just because I'm not trying to market this product, like, yeah, it is cool, and like I kind of want people to know about it. And as someone who recommends the roadcaster a lot, I want people to know, like, there is a new one, like, so that's important for you to know. But I'm just excited about it, like as someone who's interested in it, which is why like I wanted Heather to be there, even though she's not into the Rodcaster at all, because she can just sort of hang out and also be excited about it and have fun with it. And we might make mistakes and we might not talk about every specification, and someone's gonna ask me some question, I don't even know what it means.

SPEAKER_00

I don't like that's not when he before the stream started, Tom started to get nervous because there was like 300 people waiting or something insane. Um, and I looked at him and I said, Tom, this is your room. Okay, people are coming to your room. You do whatever you do in your space, in your room. If it if this was like, okay, you know, the company is reaching out and saying, We're gonna sponsor you. Yeah, it's not like a page. You have bullet points you need to talk about. This it was none of that.

SPEAKER_01

It was we didn't even know we were doing the stream until like 20 minutes before.

SPEAKER_00

Literally, like 20 minutes before he was like, I think I'm gonna do a stream. I was like, Tom is gonna do an impromptu stream. I immediately grabbed my phone. I was like, just create more. He's about to go live. I don't even know.

SPEAKER_02

Yeah.

SPEAKER_00

Anyway, okay. Um great point. Finding that mid-level volume. I've helped multiple YouTube channels grow over the last 10 years. Some reaching over one million subs. When I went into this one year ago, I decided to be me by adding in things that knew would increase reach. Yeah.

SPEAKER_01

So going back to my like pedal knob blending analogy, like when I started, I was very much over here on the I'm just going to create whatever I want. I'll never even use an affiliate link, like that kind of stuff. And then that that I realized not only it wasn't like, well, I do really want to grow, but it was like people were people didn't want that, is what I learned. Like people were like, please like give us an affiliate link because it's easier for us. Also, we want to support you. Okay, I'll dial that there. Oh, you like these videos I make? Well, I can talk about that more. I'll do that here. So, like, naturally over time, I kind of dialed it over based on what was working for me and the viewer, but yeah, I definitely started on one extreme and then dialed it back, and you know, we'll see the other one and dialing it back.

SPEAKER_00

Okay, so here, Mike. What I'm realizing is the longer my videos are, the longer my average watch time. Average watch time is five minutes on my 10-minute videos, but average watch time is 14 minutes on my third video.

SPEAKER_01

Which is really funny, and this is where it all falls apart, is because, okay, so I have a 29-minute video this week, right? Okay. And if if the average view duration, I'm just making this up, but say it's 25% is like the average view duration. So I don't know, 25% of 29. I shouldn't have picked this number.

SPEAKER_00

Yeah, you gotta do like whatever.

SPEAKER_01

Say next week I come out with it's we'll say, we'll say it's 20 minutes. That is not 25% of 29 minutes.

SPEAKER_00

Well, if you do, if you do, because five divided by four.

SPEAKER_01

We'll just say the average view duration is six minutes, six and a half minutes, something like that. Okay. Say next week, this isn't the case, but say next week my video just happens to be four minutes long or three minutes long. Yeah. And 100% of the people who watch that video watch the entire three or four minutes. YouTube analytically is going to mark that video down. I'm gonna get the down sad arrow because only three minutes was being watched versus my six minutes last time, even though it's literally impossible for more than three minutes to watch because the video is only three minutes long. And that's where it's like you can't. How do you so the only thing to do is just like keep making the exact same length video or keep like every week it gets a minute longer or something? And it's like you'll drive yourself crazy. The video's as long as it needs to be.

SPEAKER_00

Like it was originally an hour and a half, and now obviously you know, the balance is like obviously we want to to like share our story, and we want people to watch our content, and we have a goal, right? And there is obviously like we should be proud of the stuff that we're creating, and of course, we want the right people to watch it. And we also have to know the tools of our trade, and we have to understand like how the YouTube platform works and and all these things, but it's just like I I think the reason why I get frustrated is because whenever it's something that discourages creators, I just get sad. Right.

SPEAKER_01

Like, yeah, you and I are both that way with that.

SPEAKER_00

I just get sad, yeah. Like I get uh I just get so mad because for an adult person to be excited about something is a rare thing, and if you like shove all these you should, you should, you should, and all these like YouTube analytics, you should be doing this, like you just take away the magic. Yeah, and it's a balance, like obviously, it's a balance. Yes, this could be a full-time job, it can provide income, it can, you know, it I found my husband, endless possibilities, but you know, I don't know. Now I don't even know what I'm saying. Okay, you have to draw that line early so you don't lose yourself when things do pick up.

SPEAKER_01

Yeah, put build that foundation.

SPEAKER_00

Um, I feel like there should also be an assessment at each level, whatever you deem that level to be, when you decide which side of the pedal you want to go for to.

SPEAKER_01

Right. I mean that yeah, you're it's constant like self-evaluation because you also just change over time, you know.

SPEAKER_00

Be your platform says, thank you so much. I needed this so much.

SPEAKER_01

Like the username, yeah, the profile picture.

SPEAKER_00

Uh awesome explanation. I saw Beardless Tom for the first time in 2019, top-down shopping, because without glide gear in hard. Um I know, because that's my Tom. We're watching the bike race, Giro Di Italia. And then Sprint Finishes, the best sprinters have a leado man who takes them right up to the finish. Tom is your leadout man. Yeah.

SPEAKER_01

Right. That's the first that's like the pace setter.

SPEAKER_00

Like the person who's I just need to like follow somebody until the training wheels come off. So that way I'm not second guessing myself. But that leads me to something that I'm so like we've had all these discussions throughout the week, and then I I made something to help me get centered and remember my purpose and my goals and how I choose to do this YouTube thing the way that I want to do it, but also take it seriously, be proud of it, and want it to grow.

SPEAKER_01

Yeah. That's what we want to share. That's let's finish checking the comments and then share that. Because that's really like the core of our stream today, honestly.

SPEAKER_00

So, Heather, maybe, just maybe even too close to the SS.

SPEAKER_01

You can't see the forest for the trees. Yeah.

SPEAKER_00

Because you're I'm too close. Oh, I was like, uh, I literally watched the RCV too twice. That's because it's two. Uh audience size also varies tremendously depending on the topic. A lot of people compare themselves to channels that they shouldn't at all.

SPEAKER_01

Very true. Yeah.

SPEAKER_00

I still haven't watched a Mr. Beast video. Right. But I don't think there's anything.

SPEAKER_01

Mike says definitely made it to the middle class stage. Use my YouTube channel to get my tenure track professor appointment. It was my X Factor because it gave me legitimacy as a public educator.

SPEAKER_00

That's awesome.

SPEAKER_01

Yeah, congrats. Josh is here. What's up?

SPEAKER_00

Hi, Josh. Uh, Robotrix, one watch long format streams videos, even eight-hour streams with one guy talking.

SPEAKER_01

I I mean, there are definitely channels out there where when like they post a new video and I see it's like 50 minutes long or whatever.

SPEAKER_00

I'm like, yes, like I want to call me cuppy.

SPEAKER_01

I watched it and I have zero entries.

SPEAKER_00

You both are just so genuine. It's always fun to watch you guys chat and teach. Oh, that's so sweet. Uh, my work on social media has not been cited in two recently published books. That's amazing.

SPEAKER_01

Yeah, that's I mean, so you can't put a price on that, but the books probably do have prices.

SPEAKER_00

Heather, you should get an RCB too so that you can make all the colors pink and purple. I feel like I keep hitting this, my bad. Yeah, customization's pretty good. It felt really affirming. Oh, that's so awesome.

SPEAKER_01

Yeah.

SPEAKER_00

I'm not ready for the roadcaster yet, but I watched full time because you are probably doing a happy dance.

SPEAKER_01

Well, that's that's I mean, that was where what I really tried to remember is like that my very first roadcaster video was me just I got it because it solved problems that I'd had since 2014. Like I was trying to build podcast setups and running into air like issues, and this thing came out that solved all of those problems for me, and I was so excited about it, and I didn't even know what my channel was at the time. It was like vlogs and 3D printing and whatever, and then I was like, I ought to make a video about this thing, and that kind of like helped give direct- but that was just because I was like super excited about it, and it was new and no one knew about it, and like I tried to remember that that's the whole thing that drew people in the first place, and right and that is currently the most popular video on my channel, that original roadcaster review.

SPEAKER_00

And like, I just this is why I like the couples table, because I I want there somewhere to exist an example of this other maybe. Not the most popular way of doing things.

SPEAKER_01

Oh, if you went not the most popular, I'm your guy.

SPEAKER_00

Oh God.

unknown

Sorry.

SPEAKER_00

Hey. Gosh, yeah. No. Uh, let's see. Latest comment left on my video. Bad video. You talked way too much, wasted 10 minutes of life hearing you say people have negative comments, and that's okay, over and over again.

SPEAKER_01

Well, did you sad someone forced them to watch the whole thing, huh?

SPEAKER_00

Didn't you start getting weird comments on your live stream?

SPEAKER_01

I've been getting weird ones lately. Oh, on the live wait, on the live stream? Yeah. The live stream is a lot, I've been getting a lot of like global economic comments of like, well, the price is different in Europe, and in my country it's a different price. And I'm like, dude, I don't care or know about that. Like, I am a guy in a room talking about with your wife. What do you want me to do about that? I'm sorry that the dollar to euro like conversion, like, I don't know. Roadcaster's cool, that's what I know. The finances is your problem. Like, I deal with it. You know, it's like when people say something is too way too expensive. Is it? Because other people, it's not too expensive at all. Like, what do you need it for?

SPEAKER_00

Not for you, bro. Move along.

SPEAKER_01

Yeah, like doesn't not everything has to be for everybody.

SPEAKER_00

Chris, love your pedal novel analogy in therapy. We we call it the and also. Things can be both. It just depends on where the scale you want both to be. That's great. And also. Heather, if you lowered your head a little, you will have a halo. Yes. Halo. When will you know you're ready not to follow Tom?

SPEAKER_01

That's a good question.

SPEAKER_00

I don't well. Let me show you what I came up with.

SPEAKER_01

Yeah. I think yeah, I think what will happen is you'll just sort of naturally Yeah.

SPEAKER_00

Because I I think the the hardest part is starting. And I've done this for six years, but every you know, the way that my mind works, I I naturally tend to, I think we talked about this. I go 200% and then zero and then 200% zero. So I really do feel like um a new chapter is beginning. Like I feel like it's a it's not just a level up, but it's like I'm turning like level 40. You know, this isn't just like level 37, like this is like a new tier, is a new tier and just like a I just feel like it's like it's time for the next level.

SPEAKER_01

You're ready to buck it up.

SPEAKER_00

Yeah. Yes.

SPEAKER_01

Um I think your impulse was to say yes before you realize what I said.

SPEAKER_00

And then so what I'm gonna do is be because it because it's right now, maybe, maybe next week I'll be fine, right? But just like because I I'm at the edge of the cliff, like you know, about to jump out of the plane, like it's it's it's that like that like scary spot of like you're at the starting line and you're you're just about to go. That's the like hardest point to be in. Once you get going, it's very easy to find your rhythm. You know what feels good, like you'll start to get feedback, and you know, the channel, there are people there, so it it'll be I'll I'll get feedback immediately, and that'll help guide me, you know. So so it really could just be right now where I'm like, I haven't even recorded the next video for that. Um, so we'll see. Okay. Uh mini studio creator. Andrew's here. Sorry, I'm late to the party. Uh, I would pay serious money to bring the ice bucket challenge, how they're dumping a bucket of ice water on top. I did actually I didn't do it, but I brought it to the school I was working at. So I was like, I challenge the headmaster, and then every faculty had to do it. But I actually never ended up.

SPEAKER_01

We did we did the Harlem shake with our entire student population. But it was like 2,500 kids. It was really cool.

SPEAKER_00

Uh let's see. What's up, James? Uh Heather, just don't do the puns. I can't if I tried. Like I it doesn't my I I don't understand how you do it.

SPEAKER_01

It's a it's a mental condition.

SPEAKER_00

I don't know how you do it. If you if we said that Tom only had to talk in puns for the rest of the stream, he could do it. I would just be quiet because I don't know if I could do it because here it is.

SPEAKER_01

He's already he's already no, I see my brain didn't work. I'm seeing now, now it's no, it's like I'm on the spot. I can't do it.

SPEAKER_00

You're not alone, Heather. I'm usually at 002. I need to step up. Let's do it. Yeah, and then also like I have AHD, so I think that's very typical of people who have AHD. It's like we're just like hyper focus, or just like, huh? I feel the same way about leveling up, Heather. It's counterintuitive that sometimes you need to slow down to get ahead. Yes. Okay.

SPEAKER_01

Now we can share the thing that Heather has made. This is this is super cool, and this is something I'm excited about that I'm really excited that you have. So I'll let you take it from there.

SPEAKER_00

I feel like I should read it first before showing it. Or do I read do I show it and read it at the same time?

SPEAKER_01

I don't know.

SPEAKER_00

I'm already overthinking it.

SPEAKER_01

Yeah.

SPEAKER_00

Okay, so here I have tried to make something like this for actually a really long time because I remember trying this at my apartment in Long Beach. Um, but I wanted to come up with a personal mission statement. So I have a mission statement because six years ago, I actually thought I was gonna start a nonprofit for Shareswork Media and my mission statement to educate and empower people to utilize digital media to achieve meaningful goals. I'm still very proud of that, but it's not a personal, like personal mission statement in terms of like what are my goals and what am I trying to de-achieve and what's my purpose? And what I have found being six years into this is that like I don't know if it's that it's easy for me to lose my footing, but just because of the way that my mind works, I'm constantly second guessing myself, even though I'm sure there are people who will tell me, like, what why do you have to second guess yourself? I just constantly do. So I feel like what I need is like a like a purpose that is set in stone that will be like my north star, and I just like come back to this whenever I feel lost, or even when I'm trying to start the day, I just like get centered around this thing. So I came up with Heather's Creator Creed, and I'm so excited to share it with you. And I encourage you guys, because YouTube is a creative endeavor, to come up with your own version of this. So whenever you feel yourself getting lost, feeling down, getting caught up in the numbers, like you remember why you're doing this because there's a bigger picture. Yeah.

SPEAKER_01

Yeah.

SPEAKER_00

Okay. Ready?

SPEAKER_01

So if yeah.

SPEAKER_00

What? I don't know.

SPEAKER_01

You do you.

SPEAKER_00

Okay, I'm gonna split the screen. This one. Hold on. I didn't pick the right thing.

SPEAKER_01

How do I change this to this is like us commenting on the stream that's happening right now. Remember when you said that like 28 seconds ago? Boy, those were a good time. Uh second. There it is. Even better. And now we have to like Oh, hello.

SPEAKER_00

I can't like make this bigger. Or here, let me do this. Nope.

SPEAKER_01

Wow. Wait. Now it's even crazier.

SPEAKER_00

How's that?

SPEAKER_01

That's fine.

SPEAKER_00

Wait. Boom. Okay, ready? Okay, I'm gonna read it to you guys. I am a YouTube creator by choice. I enthusiastically choose to be a part of the creator space that has revolutionized communication, connection, and collaboration. I recognize my power to create, and I will use that power to positively impact others to the best of my ability. I believe that every person has a story worth sharing. I dedicate myself to educating and empowering people to utilize digital media to achieve meaningful goals. I will create content to help others find their voice, create their own content, and share stories that would otherwise go untold. I will teach others how they can use these tools in their own lives. I will be an example of the potential and opportunity of being a content creator that is accessible to all. I will be a content creator of honor and only create content that is positive, helpful, supportive, and encouraging. I will eagerly advocate for the creator space and continuously learn more about it with wonder and an open mind. I acknowledge that this path is ever evolving and I will boldly discover and embrace the ups, the downs, and the unknown. I will not let any one person, comment, or situation deter me from my purpose. I accept the responsibility that comes with creating content online, and I will always strive for integrity with everything I share. I will respect my viewers' time and the trust that my audience has placed in me. I humbly and proudly create, knowing that I'm sharing something that only I can, that my voice matters, and that it's fun. Yay!

SPEAKER_01

I love that. I love it too. I'm like really excited.

SPEAKER_00

Really?

SPEAKER_01

Yeah, it's really good. I I think you need to memorize it to be able to recite it.

SPEAKER_00

It's really long though.

SPEAKER_01

I know, but when my students were in Skills USA, they had to remember, they had to memorize the creed. That was a competition where they go in and I believe in the dignity of work and like the whole thing. Oh that was literally like a competitive event was memorizing the creed.

SPEAKER_00

So like I like this because uh you know my favorite part of this thing is like the first line is that I'm a YouTube creator by choice. I choose this.

SPEAKER_01

Right. You could quit if you wanted.

SPEAKER_00

I could quit, I could step away, no one is making me do this. Like, I choose to do this. And like there's a I thought a lot about you know, that there's a reason why the ups and the downs are in here because we know that there everybody's journey is different, and if I choose to do this, I accept that there are gonna be downs, there are gonna be unknowns, and that's part of it. And if I continue to choose to do this, I also have to accept that that's part of the territory. And just you know, I've I'm really excited about it, and I'm I'm I don't know, it it's like making me confident in in this next chapter.

SPEAKER_01

So yes, is this something that people could borrow if they wanted to like use it as a template or an idea? Yeah, I I have to put it on on a website, but um not necessarily word for word, but if someone yeah if someone wanted like their own version of a starting point.

SPEAKER_00

Totally. I'll I'll put it on like just create more or something, or my website.

SPEAKER_01

Um should get it. You should you should. A cool idea might be to like print it and frame it somewhere.

SPEAKER_00

Oh that's cute. I know. I see because I need to have it, I need to see it every day.

SPEAKER_01

Speaking of getting your footing, I don't mean to overstep my bounds, but do you want to explain where like the idea for the creed specific thing came from?

SPEAKER_00

What was it?

SPEAKER_01

Do you remember?

SPEAKER_00

Uh-uh.

SPEAKER_01

It was in the podiatrist.

SPEAKER_00

Oh, yeah, yeah, yeah, yeah. Well, I've been thinking about it for a while because um Yeah, you've been thinking about it, but that like But like Tom had to go get an MRI on his foot.

SPEAKER_01

No, this was the this was when I got the the steroid shot.

SPEAKER_00

Oh, he had to go get a steroid shot.

SPEAKER_01

Planktar fish planktar fascitis plus broken toe. Yay. Um, so we were in the waiting room, and there's there was a big ornate frame there that was the podiatrist creed, and like I was talking to the receptionist signing in or whatever, and Heather was like, you should check this out. And it was like, you know, it was all it was not about specifics of medical care, it was not about anything like that. It was all about what the doctor pledges to do for the betterment of their patients.

SPEAKER_00

Oh, I love this and that kind of thing. Mihaul. Drop the word will.

SPEAKER_01

What does that mean?

SPEAKER_00

I am no, I create content to help others, not I will create, I am an example of the potential, not I will be.

SPEAKER_01

I be an example.

SPEAKER_00

That's yeah. See? Um, yeah, so the the podiatrist, there was like a podiatrist like oath, and then it It was the Creed.

SPEAKER_01

It was the Creedist. Sure.

SPEAKER_00

And then David Goggins, if you haven't read his book, Can't Hurt Me, it's like really good. He talks about the Ranger Creed, the US Army Ranger Creed, and like that is so well written that it was definitely an inspiration for this. And then I also looked at the Hippocratic Oath. Um, that's a that's like really insane, which I can't believe like every doctor like takes that oath because it's like even if you're not in the hospital and someone's like needs physical help, you you have a doctor on the plane? Yeah, like you need to go help people. That's like really cool. Um anyway, I'll put this somewhere at some point. Let me see.

SPEAKER_01

Uh I forget there was an SNL thing this past weekend. Uh it was on weekend update. There had been a thing on an airline flight. It was like spirit air or something, where like a woman went into labor and like a random passenger like delivered the baby. It was a medical emergency, and somehow somebody or a flight attendant or whatever like saved the person and like spirit airlines where it's not even worth asking if anyone on board is a doctor.

SPEAKER_00

Yeah. Oh, yeah, because they wouldn't be like spirit. Might not have even been spirit, but I thought that was uh where can we copy that to add to Tom's ethic statement, which many of us had borrowed.

SPEAKER_01

Well, that's why I was excited about it, because the ethics statement for me has sort of been a version of this. Um this is kind of cooler. Like no, but it's it's it's been a thing to refer back to that helps me figure out, it helps me navigate situations, and it helps me and potential, like just everybody else, whoever is interested, viewers or potential partners or whatever, like we're all on the same page because of that. And it is a cool resource, and it's cool that people borrow it. And it made me excited that you like created something that is kind of filling that role for you. Um, it's a different thing, but it's that it's that guiding light.

SPEAKER_00

Yeah.

SPEAKER_01

That North Star, that you know, if you post this on your website, people can see where you're coming from. Okay.

SPEAKER_00

So, like, for example, um, this I will respect my viewers' time and trust and the trust that my audience has placed in me. Like, everyone can put that in theirs. I will not let any one person comment or situation. So when I get that negative comment later, you can just put this in my face and be like, yo, do not deter from the internet.

SPEAKER_01

But at what point is that? One, two, three, four, five.

SPEAKER_00

But there's a lot of stuff in here that, like, you know, if your channel is about uh modify it to suit your yeah, like business coaching or whatever, then you know, you could do like I believe that everyone can build a business that they're proud of, or you know, whatever it is, you could make it work for you. Yeah, you tailor it to your own thing. Uh let's see. But yeah, this is a great suggestion, Mihal. I'll do that. Um, I love that. Maybe consider putting a number.

SPEAKER_01

Because then I can say, like, hey, number 11.

SPEAKER_00

Uh I'm a performer and I write myself. Every time I'm nervously preparing for a performance that I created the situation. I love that. Yeah. Yeah. I am here because I chose to be.

SPEAKER_01

Yeah, I did this.

SPEAKER_00

Oh, you had a running career.

SPEAKER_01

It's luckily that's feeling good. I had I also broke my like toe earlier this year, and that still is. Oh my gosh, everybody sucks. Um, luckily, like the shot really helped, and then I've just been doing I've been very rigorous about stretching multiple times a day every day for the past like three weeks, and it has significantly helped. But I can't play the drums totally.

SPEAKER_00

Um I'm just checking our notes to make sure we talked about everything. Yeah, we did.

SPEAKER_01

Great.

SPEAKER_00

What? It got hot. It's hot in here. This cord is not look at this. You know what?

SPEAKER_01

That's why there's a new one that's gonna arrive tomorrow through the magic of the internet.

SPEAKER_00

All right, so uh I am I am starting my video uploads on my tutorial channel. Um see, I'm copying Tom every Thursday starting in June. So next Thursday. Um, I think I'm just gonna do same time too.

SPEAKER_01

5 15 a.m. PST?

SPEAKER_00

Yeah.

unknown

Cool.

SPEAKER_00

AM PST. Yeah. All right, Tom.

SPEAKER_01

Well Is it time to clear the table?

SPEAKER_00

Interesting you mentioned ADHD. I know Potato Jet talks quite a bit on that. So do I.

SPEAKER_01

Yeah, I think he, if I remember right, I haven't watched a ton of his videos lately, but I think he was recently diagnosed with it. And it was like the moment you had when you were like you were 30 or whatever when you figured out, and it was like, oh my god, like this explains everything.

SPEAKER_00

I mean, I'm kind of glad I got diagnosed as an adult because I I can't imagine what it would have been as a kid to well, I'm sure it would have helped, but I'm just happy the way that it happened because I don't think I necessarily wanted like all that extra support and stuff. Like I remember my high school friend had severe ADHD, and like I had she her brain was so frazzled, and an essay was due like at the end of recess, and I typed really fast, so she was reading it to me, and I was typing it so I was like, I don't have what you have, but yeah, anyway. I love the couples table so much. Thank you guys. Aw, got diagnosed in my late 20s. Okay, so what do we talk about next week, Tom?

SPEAKER_01

We have a whole list of topics.

SPEAKER_00

We do have to do that.

SPEAKER_01

So we can choose whatever we feel is most relevant.

SPEAKER_00

But if you guys have any suggestions, let us know. And if you also want to join us in our creator community, because the the best uh thing to talk about, like creator creeds and the YouTube journey, and if you need someone's feedback, is to just hang out with other people who are also on this journey with you. So check out just create more.com. It's a five dollar one-time fee um to join the community, and we'd love to have you. Yes. Why are you giggling at me?

SPEAKER_01

Oh, it's the five dollar thing. Yeah, it's it's more of a like to keep out the riff rap, not to exclude anybody. We have spam. All right. Well, it's time we clear the table. Talk to you guys later. You guys have a safe, happy, healthy rest of your week, and we will see you next time.

SPEAKER_00

Bye, everybody.