.png)
Think Mastery with Dr. Yishai
Built for high-performers who don’t need help.
Just leverage.
This is the show that breaks what quietly kills performance at scale.
Especially the mental patterns slowing down even the smartest founders.
If you never want to get dragged down by pressure, burnout, or hesitation… welcome home.
Hosted by doctor of psychology and executive coach Dr. Yishai Barkhordari.
Think Mastery with Dr. Yishai
Ep #86: Marketing Lessons from PsyOps Part 2 with Maurice Hofmann
Maurice Hofmann is the author of “Roadmap to Marketing Success,” a serial entrepreneur, founder of the NYC Marketing Academy, and Global Vice President of Customer Success at Open-Xchange, Inc.
Insight Sunday’s conversation was so jam-packed that I had to share it in two parts!
On Sunday, Maurice shared his story from being a pre-teen entrepreneur to generate pocket money to joining the army and being involved in Psychology Operations, to founding multiple companies and rising in the ranks of leadership.
Today, our conversation resumes with Maurice continuing to sharing stories and how they shaped his thought process, teaching him to think, engage with, and learn from everyone that have been a core part of his leadership and entrepreneurial endeavors.
This episode is brought to you by Adaptability Coaching and Consulting. Want to reduce exhaustion, overwhelm, stress, and increase passion, engagement, and growth in yourself and/or your company? Learn to turn tough circumstances, reactions, and exhaustion into energy, excitement, and excellence for you and your company. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching or DrYishai.com/Consulting
Guest Links:
Website: https://nycmarketingacademy.com
Book: https://nycmarketingacademy.com/books
Twitter: @moreeze
Host Links:
Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/
Connect with Dr. Yishai: https://www.DrYishai.com/contact
Dr. Yishai’s email: Yishai@DrYishai.com
Dr. Yishai’s Instagram: @DrYishai or https://www.instagram.com/dryishai/
Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice.
© 2020 Yishai B LLC. All rights reserved.
ABOUT THE PODCAST
You were built for speed.
But right now you feel slower than you look on paper.
Most founders try to outwork that slow-down.
It only burns them out.
Your mind is the only machine your company doesn’t upgrade.
So leaders keep pushing against the wrong thing.
Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.
DISCLAIMER
This content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.
Always consult qualified professionals before making decisions that impact your business, health, or well-being.
© 2026 Yishai Barkhordari. All rights reserved.
