Your Future in Sales & Marketing
A podcast that can help you make great decisions to get the most out of your Sales & Marketing career.
In this podcast, Your hosts from [axr]’s specialist sales and marketing recruitment team will introduce you to the [axr] network of established senior leaders, and a handpicked group of future aspiring leaders who have it all in front of them.
You’ll learn what it’s like in the top job and how to get there.
You can also expect bonus career episodes on how to work with recruiters, write a resume and smash an interview, as well as our very popular market updates.
It’s the podcast that has it all. You just can’t get this career advice anywhere else!
Your Future in Sales & Marketing
Episode 118: James Powers, National Business Manager at Bobby| Balancing Strategic Vision, Commercial Execution, and Leadership at Every Level
Ever wondered what an NBM role really looks like inside a fast-moving, brand-led business like Bobby?
In this episode, we sit down with James Powers, National Business Manager at Bobby, to unpack the role in all its depth - far beyond the job title. James takes us behind the scenes of what it really means to be a commercial leader in today’s competitive FMCG landscape, where strategic thinking and day-to-day hustle go hand in hand.
We explore how he balances big-picture planning with on-the-ground execution, the art of working cross-functionally across sales, marketing, and supply chain, and why embracing “commercial intensity” is key to staying ahead. James also shares what it’s like to wear multiple hats, build retailer relationships that last, and stay agile in a business that’s always pushing for more.
Whether you're currently in an NBM role, aspiring to step into one, or just curious about the real challenges and opportunities behind the title — this conversation is packed with insights, practical advice, and a few career reflections you’ll want to take notes on.