Your Future in Sales & Marketing
A podcast that can help you make great decisions to get the most out of your Sales & Marketing career.
In this podcast, Your hosts from [axr]’s specialist sales and marketing recruitment team will introduce you to the [axr] network of established senior leaders, and a handpicked group of future aspiring leaders who have it all in front of them.
You’ll learn what it’s like in the top job and how to get there.
You can also expect bonus career episodes on how to work with recruiters, write a resume and smash an interview, as well as our very popular market updates.
It’s the podcast that has it all. You just can’t get this career advice anywhere else!
Your Future in Sales & Marketing
Episode 121: Dan Crabtree, Senior Sales Director at PepsiCo | From Shop Floor to Sales Leadership: Navigating Retail, FMCG, and Strategic Customer Growth
In this episode, we sit down with Dan Crabtree, Senior Sales Director at PepsiCo, to explore a career journey that started in the aisles of Woolworths and led to the leadership table of one of the world’s biggest FMCG companies.
Growing up in Sydney with a down-to-earth, hard-working family, Dan’s first exposure to retail came as a teenager pushing trolleys and stocking shelves. After completing a Commerce degree in Marketing and Finance, he entered the Woolworths graduate program and began building a diverse career across some of Australia’s most iconic retailers and suppliers—including ALDI, CHEP, and Coles.
Dan shares insights from each chapter of his journey—from navigating commercial negotiations to leading customer relationships at scale. He reflects on the transition from operational roles into strategic sales leadership, the importance of staying grounded, and what it takes to drive growth in highly competitive retail environments.
Whether you're starting your career or stepping into senior leadership, Dan’s story is packed with valuable lessons on resilience, adaptability, and the power of understanding retail from the ground up.