Your Future in Sales & Marketing
A podcast that can help you make great decisions to get the most out of your Sales & Marketing career.
In this podcast, Your hosts from [axr]’s specialist sales and marketing recruitment team will introduce you to the [axr] network of established senior leaders, and a handpicked group of future aspiring leaders who have it all in front of them.
You’ll learn what it’s like in the top job and how to get there.
You can also expect bonus career episodes on how to work with recruiters, write a resume and smash an interview, as well as our very popular market updates.
It’s the podcast that has it all. You just can’t get this career advice anywhere else!
Your Future in Sales & Marketing
Episode 124: Natalie Woolley | Borderless Brands: From Singapore to Suntory - Navigating Global Markets with a Modern Trade Mindset
In this episode, we sit down with Natalie Woolley, the Modern Trade Strategy Centre of Excellence Director for APAC at Suntory Oceania, whose journey through the world of FMCG is as global as it is inspiring.
Born in the UK and raised across continents - with formative years spent in Singapore - Natalie brings a unique, multicultural lens to brand, category, and trade strategy.
From launching her career at Danone in the UK to driving modern trade excellence across the Asia-Pacific region, she shares insights into navigating global markets, adapting to cultural shifts, and building customer-centric strategies that work across borders.
Whether you're in FMCG, brand management, or just passionate about global business, this episode offers a compelling look at what it means to lead with both strategy and cultural intelligence.