Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about the power of recommendations and testimonials. This is something that Sarah has been thinking a lot about lately and is something that she is not seeing people in her network leveraging. It is a great way to build a personal brand and helps with sales and marketing.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns
♦️KEY TAKEAWAYS:
Third-party testimonials are so much more valuable
Ask for recommendations
Use them for other content and repurpose the text
It is a person to person recommendation
♦️ EPISODE QUOTES
"Within LinkedIn, there is an opportunity for people to leave testimonials which provides our network with third-party validation."
"If your buyers hit your LinkedIn profile and see that nobody has recommended you for years, what is that telling them? [...] It doesn't look great"
"Get into the habit of recommending others"
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose….just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month…..
Thank you in advance!