Turning Point: Founder Journeys from Grit to Glory
Turning Point dives into the moments that define the entrepreneurial journey. Each episode features candid conversations with founders who share the real stories behind building their businesses—from early struggles and setbacks to breakthroughs and success.
Hosted by Blaine Bertsch, the show uncovers the raw, behind-the-scenes experiences that rarely make the headlines. Guests reflect on the hard lessons, tough decisions, and pivotal moments that shaped their paths as entrepreneurs.
Whether you're a seasoned founder or just starting out, Turning Point offers honest insight, shared struggles, and inspiration from those who’ve lived it—so you can navigate your own journey with perspective and grit.
Turning Point is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
Turning Point: Founder Journeys from Grit to Glory
Shena White of Your Pocket CFO
In this episode of Turning Point, Blaine Bertsch and Sheena White dive into the highs and lows of entrepreneurship, exploring Sheena’s reluctant start in business and the pivotal moments that shaped her journey to success. Together, they unpack the balancing act of financial management, from understanding the critical differences between cash flow and profitability to developing effective pricing strategies and forecasting tools.
With a focus on project-based businesses, they discuss the importance of saying no to unprofitable opportunities, negotiating favorable payment terms, and adapting to market demands. Sheena shares how her ability to build strong relationships, leverage consulting opportunities, and maintain a focus on profitable services transformed her business and elevated her success in the competitive construction industry. This episode is packed with actionable insights for entrepreneurs navigating financial challenges, market shifts, and business growth.
Don't miss an episode! Subscribe, follow, and like "Turning Point" for actionable insights and lessons from those who have successfully navigated the complexities of building a business.
Listen on your favorite podcast network or at turningpoint.buzzsprout.com
Learn more about Your Pocket CFO: yourpocketcfo.com/
Connect with Shena: linkedin.com/in/shena-marie-white-41181b24/
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