Welcome Barbara Kotsos to the show. I met Barb in 2014 just after she joined Giroux Glass. If you want to understand more about marketing, what marketer's do, and what a professional marketer is doing in the specialty subcontracting field, this is a "must listen." It's like a short course on the value of marketing in any business, but the application to subcontracting is compelling. Whether you employ a marketer or not, or if you've thought about it, you'll be thinking even more after listening.
Barb has worked in consumer goods, B2C, B2B, new technologies, retail, and now construction. How she got to this point is interesting. She tells the story in our discussion. We talk about Branding, Visibility and Awareness, the differences between marketing, business development, and sales, and more.
She attended Claremont Graduate University - Peter F Drucker and Matoshi Ito Graduate School of Management. Her Steele Foundation Fellowship enabled her acting as a teaching assistant/research assistant, including to the late Peter F. Drucker. We "geek out" a bit on the marketing topic. The content is applicable to marketers, business developers, sales people, executives, owners, and others aspiring to become marketers.
Barb is also heavily involved with NAWIC, the National Association of Women in Construction https://www.nawic.org/nawic/default.asp. We discuss the male-female gender balance/imbalance in construction as well.
John L Wheaton, PE, CEO, Wheaton & Sprague Engineering, Inc., & Affiliates
Wheaton Sprague and Affiliates: