The Business Growth Pod with Allan Draper
A show that aims to learn the stories and lessons of fellow entrepreneurs. Discussions will focus on marketing, financial statements, personnel development, Goal setting, and much more.
If you're anywhere between wanting to go out on your own, or an owner of a successful company, or looking to take it to the next level, this podcast is for you!
The Business Growth Pod with Allan Draper
S2Ep144: How To Sell Thru Storytelling
In episode #144, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer".
Topics include:
How John came to be known as “The Pitch Whisperer” (4:06)
Why good stories are so compelling (6:18)
Explaining a potential client’s problem through story (8:33)
“What happens if this doesn’t work?” (11:40)
What John learned about storytelling at Condé Nast (15:13)
Why he left Condé Nast (17:28)
The key to a good story (18:31)
How different personalities respond to stories (23:22)
How to tell if a story is working (27:30)
For the latest from Allan, give him a follow on Instagram!
https://www.instagram.com/realallandraper/
And check out his website at allandraper.com!