Elevation Nation
Elevation Nation is a movement to shape resilient leaders by elevating mental fortitude.
Join Sam Panitch and Parker Yablon each week as they sit down with a new Elevator: a bold thinker, creator, or leader who’s using mental fortitude to overcome adversity, lead with purpose, and make an impact.
From entrepreneurs and pro athletes to musicians, wellness experts, and changemakers, Elevators come from all walks of life - but they all have one thing in common: mental fortitude that helps them thrive in the real world.
Elevation Nation
Making a Difference (and Making It a Business) | Shirah Benarde - Co-Founder and CEO of NightCap
Elevator No. 198: Shirah Benarde is the co-founder and CEO of NightCap, a Forbes 30 Under 30 entrepreneur, and a Shark Tank-backed founder. She created NightCap—a drink spiking prevention company—at just 16, after learning how easily unattended drinks could be spiked. Her first prototype, made from a scrunchie and her mom’s stockings, turned into a globally recognized product that has sold over 700,000 units in 40+ countries, partnered with 160 universities, and is helping push for stronger drink safety laws.
In this episode, Shirah shares how taking risks, embracing discomfort, and leveraging social media helped her turn an idea into a global movement.
00:00
Navigating Family Dynamics in Business
07:11
The Journey of Entrepreneurship from a Young Age
12:45
The Decision to Drop Out of College
15:36
Understanding the Red Zone and Its Impact
18:49
Leveraging TikTok for Awareness and Growth
23:05
Personal Growth and the Challenges of Young Adulthood
29:03
Memorable Moments from Shark Tank
36:33
Mental Motto: Embracing Discomfort for Growth
