Elevation Nation
Elevation Nation is a movement to shape resilient leaders by elevating mental fortitude.
Join Sam Panitch and Parker Yablon each week as they sit down with a new Elevator: a bold thinker, creator, or leader who’s using mental fortitude to overcome adversity, lead with purpose, and make an impact.
From entrepreneurs and pro athletes to musicians, wellness experts, and changemakers, Elevators come from all walks of life - but they all have one thing in common: mental fortitude that helps them thrive in the real world.
Elevation Nation
Effort, Recovery, and a True Meaning of Success | Matt Williams - Founder of FroPro
Elevator No. 205: Matt Williams is a testament to resilience and reinvention. After a life-changing moment in 2010, he embraced sobriety and began rebuilding from the inside out, eventually founding FROPRO, a snack bar company rooted in second chances and healthy living.
Matt shares how vulnerability, introspection, and consistency became the pillars of both his personal growth and his business journey. He opens up about the highs and lows of recovery, redefining success, and why effort matters more than outcomes.
Get 25% off your first FroPro purchase with our Elevation Nation code: ELEVATE25
Chapters
08:23
The Meaning Behind FroPro: A Second Chance
17:21
Introspection: Finding Clarity in Solitude
30:42
Quality of Life: Balancing Entrepreneurship and Personal Well-being
33:59
Vulnerability and Authenticity in Recovery
39:09
Defining Success and the Desire for More
45:23
Future Aspirations for FroPro
47:40
Living Life to the Fullest
48:30
