Elevation Nation
Elevation Nation is a movement to shape resilient leaders by elevating mental fortitude.
Join Sam Panitch and Parker Yablon each week as they sit down with a new Elevator: a bold thinker, creator, or leader who’s using mental fortitude to overcome adversity, lead with purpose, and make an impact.
From entrepreneurs and pro athletes to musicians, wellness experts, and changemakers, Elevators come from all walks of life - but they all have one thing in common: mental fortitude that helps them thrive in the real world.
Elevation Nation
You Either Win or You Learn | Founder of Juan, Please - Peter Flores
Elevator 212: Peter Flores is the founder of Juan, Please, a bold new beverage company born from a blend of corporate insight, cultural roots, and entrepreneurial grit. With a background spanning hospitality, media, and alcohol partnerships at VICE, Peter saw a white space in the ready-to-drink market and built a brand designed to stand out.
In this conversation, Peter shares his journey from NYU to entrepreneurship, the importance of adaptability, and the mindset that guides him. He dives into team dynamics, marketing strategy, and how embracing discomfort has helped Juan, Please grow in one of the most competitive industries out there.
01:58
The Meandering Path to Entrepreneurship
11:46
Corporate Experience and Its Impact
18:55
The Birth of Juan Please Drink Company
25:08
The Joy of Mentorship and Team Dynamics
30:55
Milestones and Growth in Business
33:42
Navigating Competition and Market Positioning
38:34
The Importance of Adaptability and Learning
43:31
Peter's Mental Motto
