Facebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over.

Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays.

The ads landscape has changed a lot. There are more players, but not necessarily more space in the newsfeed so it’s becoming more and more competitive. 

Throw in an iOS change and suddenly everything about running ads has changed.

While I miss the good old days, I also welcome the change because it means that us marketers have to work smarter. 

We’re really going back to basics, back to the essence of marketing, which is to build relationships for the purpose of promoting and selling products and services. 

So how do you get your advertising dollar (and sales) to go further?
You need to support your ads with organic content, and the other way around. 

Tune in and listen + find the supporting images on the blog

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https://newschoolofmarketing.com/club

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