I’ve started planning out some of my upcoming Facebook ad campaigns, as well as creating strategies for my clients and one super important part of running Facebook ads is to make sure that you show them to the right people.

So today I want to dive a little bit deeper into Facebook ads audiences.

Who you show your ad to is super important and will determine whether or not you’ll see the conversions you want to get.

You may have heard me speak of aligning your Facebook ads goals to the objectives available in Facebook. This is super important, because you can’t expect sales if your advertising campaign isn’t optimized for it.

On top of that, you can’t expect sales if you’re advertising to the wrong crowd.

There are a lot of elements that need to be aligned before you’ll see results (aka sales) from Facebook ads.

Let’s look into what type of audiences you can advertise to and how to best use each of them when it comes to advertising.

Tune in 🎧

Podcast notes:

https://www.biancamckenzie.com/what-is-a-facebook-pixel/

https://www.biancamckenzie.com/facebook-pixel-install/

https://www.biancamckenzie.com/where-install-facebook-pixel/

https://www.biancamckenzie.com/check-facebook-pixel-installed/

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