Today I want to talk about an important marketing topic and how it ties in with Facebook ads.

I’m talking about the customer buying cycle and Facebook ads. 

The customer buying cycle is an important part of your customer journey and it really pays to spend some time thinking about it. 

It will literally help you with any marketing activity that you do. 

Firstly, let’s look at what the customer buying cycle is.

The buying cycle (also known as a purchase cycle) is the process a customer goes through when purchasing a product or service. Customers move through a series of purchasing stages in the cycle as they educate themselves and move closer to making a final purchasing decision.

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