In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose?

Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign.

What do you want to achieve with your ads?

Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for.

The objective you choose sends information back to Facebook about your goals and what action you want people to take from your ad, and Facebook’s smart algorithm will show your ad to people in your audience who are most likely to take this action. 

Because Facebook collects data on what people do, such as clicking on links, it’s super smart and uses this information to optimise your ad campaigns. 

Now that we know that our goal is important, let’s look at the different types of objectives.

🎧Tune in

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. https:...