In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose?

Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign.

What do you want to achieve with your ads?

Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for.

The objective you choose sends information back to Facebook about your goals and what action you want people to take from your ad, and Facebook’s smart algorithm will show your ad to people in your audience who are most likely to take this action. 

Because Facebook collects data on what people do, such as clicking on links, it’s super smart and uses this information to optimise your ad campaigns. 

Now that we know that our goal is important, let’s look at the different types of objectives.

🎧Tune in

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club

🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/

⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...