Horsepower Heritage
Host Maurice Merrick takes deep dives into automotive history with great storytelling and fascinating guests from the car and motorcycle world. It's all about the people and the stories behind the machines.
Horsepower Heritage
The Spectacle of SEMA (With Tom Gattuso)
Four little letters: SEMA. This simple acronym helps drive the 300 million dollar US automotive aftermarket industry.
Every year, thousands of companies descends on Las Vegas, Nevada to showcase their latest and greatest products- everything from exhausts and lift kits to lighting and detail supplies.
The Specialty Equipment Market Association was founded in 1963, originally to promote "speed equipment" (bolt-on, go-fast parts!) and the first SEMA exhibition took place in the bowels of Dodger Stadium. Over the next six decades it grew into a massive must-see event that now encompasses not just new products, but lots of events within the event, including the now-famous "Battle of the Builders", where the best customizers reveal their epic creations.
SEMA requires a dizzying amount of planning, logistics and promotion, and Tom Gattuso is the man who orchestrates the frenzy of activity behind this world-famous automotive trade show.
LEARN MORE: semashow.com
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HORSEPOWER HERITAGE is created, produced and hosted by Maurice Merrick.
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