The Secret Sauce: Building Culture and Community with Chick-fil-A’s Nick Russell

What does it take to launch one of America’s most beloved brands in a small town and make it thrive? In this episode, we welcome Nick Russell, owner-operator of Chick-fil-A North Platte, to share how he built a business centered on people, service, and community. We take a behind-the-scenes look at what makes Chick-fil-A’s culture so unique, and how those same values can inspire any business or leader.

Here’s some of what we discuss in this episode:

🎯 Marketing Memories: Our takes on some of the best (and worst) marketing campaigns ever

🚗 Journey to North Platte: How Nick’s path led him to open a Chick-fil-A in Nebraska

❤️ People-First Culture: Why Chick-fil-A’s secret ingredient has always been its people

🏗️ Building from Scratch: The challenges, surprises, and wins of launching a new restaurant

🎓 Investing in People: Employee benefits, growth opportunities, and giving back to the community

Asking For a Friend Segment: The team shares advice for those looking to start a new business

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