Oat drink in your cappuccino, soy yoghurt, creamy plant based butter. If you live in Europe, these wording might soon become illegal.
And so would a tweet or an advert mentioning scientific data showing that a product causes, for example, “half the carbon emissions of dairy butter”. Why? Because the dairy industry is hard at work to pass an amendment, called amendment 171 that would effectively censor all use of dairy-related language, packaging, or imagery for plant-based foods.
In this new #TooHotToHandle episode, we listen from Proveg International head of communication Lara Pappers where we are now, why is this essential from a sustainability perspective and what can we done to prevent this censorship from becoming reality ahead of crucial negotiations next week.
You can sign the petition here: https://stopam171.com
Oat drink in your cappuccino, soy yoghurt, creamy plant based butter. If you live in Europe, these wording might soon become illegal.
And so would a tweet or an advert mentioning scientific data showing that a product causes, for example, “half the carbon emissions of dairy butter”. Why? Because the dairy industry is hard at work to pass an amendment, called amendment 171 that would effectively censor all use of dairy-related language, packaging, or imagery for plant-based foods.
In this new #TooHotToHandle episode, we listen from Proveg International head of communication Lara Pappers where we are now, why is this essential from a sustainability perspective and what can we done to prevent this censorship from becoming reality ahead of crucial negotiations next week.
You can sign the petition here: https://stopam171.com