Have you ever seen an ad for Total, Shell or BP bragging about their climate commitments and thought "what the hell am I looking at and how can they be so shameless"?
And those campaigns are not only designed and developed to influence individuals and convince us that the fossil fuel industry is doing a good job, they're also targetting policy makers.
The very people that should lead us on a path to decarbonisation and a greener and fairer society are the targets of carefully crafted campaigns developed by creative agencies often unkown by the general public that are hired by polluting industries to make them look great.
In this episode, we're taking another trip behind the scences of corporate influence and decision making, why we're still very much facing a climate emergency and the role of creative agencies and pr firms in delaying climate action with Clean Creatives director, Duncan Meisel.
Expect Exxon, Edelman, hydrogen and Shell to make appearances.
Have you ever seen an ad for Total, Shell or BP bragging about their climate commitments and thought "what the hell am I looking at and how can they be so shameless"?
And those campaigns are not only designed and developed to influence individuals and convince us that the fossil fuel industry is doing a good job, they're also targetting policy makers.
The very people that should lead us on a path to decarbonisation and a greener and fairer society are the targets of carefully crafted campaigns developed by creative agencies often unkown by the general public that are hired by polluting industries to make them look great.
In this episode, we're taking another trip behind the scences of corporate influence and decision making, why we're still very much facing a climate emergency and the role of creative agencies and pr firms in delaying climate action with Clean Creatives director, Duncan Meisel.
Expect Exxon, Edelman, hydrogen and Shell to make appearances.