EMS@C-LEVEL
As Forbes, Entrepreneur, Fast Company and SCOOP writer, Philip Stoten, continues to talk to EMS (Electronic Manufacturing Services) executives he learns more about their individual and collective experiences and their expectations for their own businesses and for the entire electronic manufacturing industry.
EMS@C-LEVEL
This Would Be Funny If It Wasn't Happening to Me: Navigating Manufacturing as a Woman, with Keynote Jody Urquhart
What happens when women bring their authentic selves to male-dominated technical fields? Transformative leadership emerges.
At APEX 2025, I spoke with Jody Urquhart, the standup comedian and motivation speaker giving the keynote at IPC's Women in Electronics Reception, about her provocatively titled message, "This Would Be Funny If It Wasn't Happening to Me". Rather than adapting to traditional expectations, Jody advocates for women to leverage their natural strengths—empathy, emotional intelligence, and deep understanding—as competitive advantages in technical environments.
The conversation unpacks a remarkable success story: a junior female engineer who rose to lead a major automotive facility simply by connecting authentically with her boss while male colleagues missed opportunities by prioritizing social dynamics over meaningful connection. This illustrates Jody's central thesis that belonging isn't about fitting in but about showing up as your complete self.
We explore the business case for diversity beyond quotas or representation. As one design leader pointedly asked, "How could you design a product where 50% of the consumers are female without women on your team?" The answer lies in recognizing that diverse perspectives directly impact product quality and market success.
Drawing from her background in stand-up comedy, Jody creates transformative experiences for organizations by helping teams recognize unconscious patterns—poor listening, disregarding others, procrastination—without triggering defensiveness. Her most profound insight may be that "the way you lead yourself is the same way you lead others," suggesting that self-compassion directly influences leadership effectiveness.
Ready to discover how bringing your authentic self to work can transform your organization? Listen now and share your thoughts on how empathy becomes a superpower in technical fields.
EMS@C-Level Live at APEX is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.